Campaigns Archives | World Branding Forum

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The firm will lead the brand’s public relations efforts across said market to drive the health benefits of SodaStream products. Global home sparkling water-maker manufacturer, SodaStream,...

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Advertising Featured News

Montblanc Clocks in with Hugh Jackman for North America

Joshua Hughes

April 13, 2016April 15, 2016

The role will see the Montblanc Man appearing in forthcoming campaigns, acting as official representative for brand events. Montblanc has unveiled its international ambassadorship programme...

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Branding Campaigns Featured News

Rimmel London Names Delevingne Ambassador

Olivia Pearce

April 13, 2016April 13, 2016

The British star is set to feature in a series of upcoming advertising campaigns for the globally-positioned Rimmel London. Rimmel London has introduced a new...

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Marketing News

Coca-Cola Uncaps Female Entrepreneurship with 5by20

Anisha Kapoor

April 13, 2016April 22, 2016

The 5by20 initiative by Coca-Cola has reached a total of more than 1.2 million female entrepreneurs across 60 countries since its 2010 launch. Coca-Cola has...

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Advertising Featured News Videos

HelloFlo Tackles Spotting with Sisterly Help

Deborah Joy Peter

April 12, 2016April 12, 2016

Titled A Visit from Aunt Flo, the HelloFlo commercial addresses the highs and lows of menstruation using a comical character. HelloFlo has rolled out an...

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Advertising Featured News Videos

Cracker Barrel Cheese Scores Flavour with Mac

Joshua Hughes

April 12, 2016April 12, 2016

The advertising push for the brand’s Cracker Barrel Macaroni & Cheese entails television, digital, social, and in-store components. Cracker Barrel, under Kraft Heinz, has rolled...

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Featured Marketing News

Lysol Finds a Hero in Larter as Brand Ambassador

Thomas Ng

April 12, 2016April 12, 2016

The actress has signed on as spokesperson for Lysol Disinfectant Spray and will represent the brand in a nationwide campaign. Lysol, an RB brand, is...

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Branding Campaigns Featured News Videos

Chrysler Reinvents Minivan with Pacifica Push

Olivia Pearce

April 11, 2016April 11, 2016

Key executions for the Pacifica include a series of 30-second television and online spots including Brand Dad, Tennis, One on One Time, and more. Chrysler...

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News Public Relations

Cohn & Wolfe Appoints Paul Baeyaert MD for Paris

Anisha Kapoor

April 11, 2016April 11, 2016

PR veteran, Paul Baeyaert, will leverage his extensive market leadership experience to evolve and expand the agency’s offering. Global communications firm, Cohn & Wolfe, has appointed Paul...

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Branding Campaigns Featured News

Hawes & Curtis Tailors Heritage to Summer Style

Olivia Pearce

April 8, 2016April 15, 2016

British tailor, Hawes & Curtis, has rolled a campaign to support the debut of its upcoming summer collections. Heritage-led, the branding push launches digitally on...

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Huawei Debuts P9 in London with New TVC and Global Ambassadors

Thomas Ng

April 7, 2016June 16, 2016

The new commercial stars Hollywood icons Henry Cavill and Scarlett Johansson, Global Product Ambassadors for the Huawei P9 series. Created in collaboration with Leica and...

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Branding Campaigns Featured News Videos

Giorgio Armani Unveils 5 Real Women, 5 Real Stories

Deborah Joy Peter

April 6, 2016June 16, 2016

Giorgio Armani has assembled a line-up of 5 Real Women, who were carefully selected to embody passion and inspire others. Following the success of The Courage...