Campaigns Archives | World Branding Forum

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The new British Airways flights create exciting prospects for explorers with a love of world culture, heritage, architecture, and gastronomy. British Airways has launched direct...

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Diet Coke Canada Splashes Colour into One of a Kind

Joshua Hughes

September 6, 2016September 6, 2016

A first for Canada, the new campaign by Diet Coke features millions of unique and colourful designs, where no two bottles are the same. Diet...

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Maltesers Adds £1 Million Touch to Paralympics Push

Deborah Joy Peter

September 6, 2016September 6, 2016

The three Maltesers ads starring disabled actors debut during the opening ceremony of the Rio Paralympic Games on 7 September. Cashing in on its £1million...

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Pandora Dives into Autumn with The Look of You

Deborah Joy Peter

September 2, 2016September 2, 2016

In line with its autumn collection, Pandora has launched The Look of You, a campaign starring three global stylists in its documentary film. Jewellery retailer,...

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Goodyear Celebrates Heritage with Blimpworthy

Joshua Hughes

September 2, 2016September 2, 2016

The Blimpworthy push captures 60 years of hard work, determination, and grit in true Goodyear fashion via new television spot, Witness. Goodyear, the official partner...

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Karl Lagerfeld Takes Paris to North America

Joshua Hughes

August 31, 2016August 31, 2016

Titled Love from Paris, Karl xx, the Karl Lagerfeld fall ad campaign coincides with the brand’s North American premiere in three markets. Karl Lagerfeld Paris has...

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American Express Canada Travels with Kevin Pillar

Thomas Ng

August 31, 2016August 31, 2016

Boosted through paid amplification, American Express Canada is targeting frequent travellers and driving them to the brand’s website. American Express Canada has launched a three-video...

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Sarah Jessica Parker Asks Stash Fans to #ComeandFindIt

Thomas Ng

August 30, 2016August 30, 2016

Sarah Jessica Parker is using the power of suggestion to spark discovery. A global street art push is teasing the ultimate Stash reveal. Sarah Jessica Parker...

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Biotherm Homme Tells the David Beckham Story

Olivia Pearce

August 30, 2016August 30, 2016

A new spot by Biotherm Homme, the film celebrates David Beckham’s legacy, which is captured through his extraordinary body of ink. Men’s skincare giant, Biotherm Homme, has...

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Dr Pepper Powers Tailgate 2000 with Larry Culpepper

Deborah Joy Peter

August 30, 2016August 30, 2016

The Dr Pepper roadshow is supported by a consumer push which includes television, print, radio, digital, and billboard advertisements. Dr Pepper has premiered a new...

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Las Vegas Delivers Warm Welcome with Postcard

Joshua Hughes

August 30, 2016August 30, 2016

The latest from its ‘What Happens Here, Stays Here’ push, Postcard celebrates adult freedom and Las Vegas as an inclusive destination. Returning to its creative...

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UGG Slips into Fall Street Style with Hailey Baldwin

Joshua Hughes

August 25, 2016August 25, 2016

Depicting a modern UGG aesthetic, Baldwin stars in a photo series set against the quintessential Californian backdrop of Venice Beach. UGG has teamed up with...