Campaigns Archives | World Branding Forum

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Actress Shay Mitchell will continue her partnership with Bioré Skincare. She will serve as the brand’s ambassador for 2017. Bioré has moved to retain actress...

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Advertising Featured News

Majestic Athletic Debuts My Team My Colors Campaign

Joshua Hughes

March 21, 2017March 21, 2017

Majestic Athletic invites its ambassadors to paint a canvas depicting their MLB city using their team colours and the tools of their trade. Majestic Athletic...

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Campaigns Featured News

Burger King is 2017 Cannes Lions Creative Marketer of the Year

Joshua Hughes

March 17, 2017March 17, 2017

The Burger King brand has been awarded Creative Marketer of the Year in 2017 by the Cannes Lions International Festival of Creativity The “Creative Marketer...

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Branding Featured News

Skechers Performance Extends Billy Andrade Partnership

Olivia Pearce

March 9, 2017March 9, 2017

Skechers Performance has extended its collaboration with Go Golf brand ambassador, Billy Andrade, for an additional five years. Skechers Performance has signed a five-year extension...

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Advertising Featured News

British Airways Launches National Apprenticeship Week

Joshua Hughes

March 8, 2017March 8, 2017

British Airways has begun its National Apprenticeship Week campaign, and is running a recruitment drive to secure more than 200 participants. British Airways has started...

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Branding Campaigns Featured News

EcoTools Engages Vanessa Hudgens for #MyTrueBeauty

Olivia Pearce

March 8, 2017March 8, 2017

EcoTools has partnered with Vanessa Hudgens for its #MyTrueBeauty mobile tour which travels across the United States to empower women. In celebration of International Women’s...

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Branding Campaigns Featured News Videos

Murad Skincare Runs EyesUp to Deepen Connections

Olivia Pearce

March 7, 2017March 7, 2017

Murad Skincare has developed a campaign to educate people on the dangers of digital-only relationships and power of human connection. Murad Skincare has launched EyesUp, a...

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Advertising Industry News

Cases for Creativity 2016 Campaigns Drop by Two

Joshua Hughes

March 7, 2017March 7, 2017

The Gunn Report has released Cases for Creativity 2016, which features 15 combined Gold Lion and Gold Effie winning campaigns. The Gunn Report has released Cases...

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Featured Marketing News Videos

Tourism Toronto Charms Travellers with Canada’s Downtown

Deborah Joy Peter

March 6, 2017March 6, 2017

Tourism Toronto has created a push which debuts in the United States to introduce tourists to the different views that define the destination. Tourism Toronto...

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Etihad Airways and Major League Soccer Renew Alliance

Thomas Ng

March 6, 2017March 6, 2017

Major League Soccer has signed a renewal agreement with Etihad Airways. Both brands are teaming up on the MLS Flight Path push. Major League Soccer has renewed its...

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Branding Campaigns Featured News

Skechers Performance Retains LA Marathon Sponsorship

Olivia Pearce

March 6, 2017March 6, 2017

As Los Angeles Marathon title sponsor for a second year, Skechers Performance will run its Road to Los Angeles campaign in line with the sporting event....

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Branding Campaigns Featured News

Evian Appoints Madison Keys Brand Ambassador

Olivia Pearce

March 3, 2017March 3, 2017

Tennis star, Madison Keys, has been selected by evian to join its Live Young lineup of ambassadors as the brand’s newest spokesperson. Evian has unveiled...