Campaigns Archives | World Branding Forum

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Created in partnership with RO New York, Gloria Vanderbilt Jeans has released its fall campaign starring supermodel, Iman, and three others. Gloria Vanderbilt Jeans has debuted...

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Smirnoff Stars Ted Danson in Quirky Vodka Campaign

Deborah Joy Peter

July 19, 2017July 20, 2017

Smirnoff has introduced a campaign featuring Ted Danson in a video series that celebrates the vodka giant’s ‘Made in America’ heritage. Smirnoff has forged a...

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Old Navy Welcomes Back to School Season with Onward!

Olivia Pearce

July 19, 2017July 20, 2017

Old Navy has debuted eight videos to celebrate its Onward! launch in partnership with Pharrell Williams’ creative collection, i am OTHER. Old Navy has launched a platform...

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Under Armour Exercises Poetic License in Unlike Any

Joshua Hughes

July 19, 2017July 20, 2017

Under Armour and five spoken word artistes honour female athletes whose achievements are often minimised through gender comparisons. Under Armour has rolled out Unlike Any,...

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Natural Light Drinks to Marisa Miller Collaboration

Anisha Kapoor

July 19, 2017July 20, 2017

Anheuser-Busch light pilsner brand, Natural Light, has launched its #Miller4Natty ad campaign featuring supermodel, Marisa Miller. Natural Light, the original light pilsner by Anheuser-Busch,...

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Hefty Gets John Cena’s Mother to Talk Trash Bags

Olivia Pearce

July 18, 2017July 18, 2017

Hefty has brought John Cena back for a new push around its Ultra Strong range, and welcomes his mother on board for the first time. Hefty...

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Johnnie Walker Revs Up with #JoinThePact in London

Deborah Joy Peter

July 17, 2017July 18, 2017

Johnnie Walker partnered with four racers to launch #JoinThePact at London F1 Live and collect 250,000 commitments in line with the push. In line with...

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SodaStream Premieres the Homo-schlepiens Push

Joshua Hughes

July 17, 2017July 18, 2017

SodaStream has rolled out a global effort with television's Mayim Bialik and Kristian Nairn, who star in the creative spot, The Homo-schlepiens. Sparkling water solutions provider, SodaStream, has...

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H&M Inks Partnership with Designer Erdem Moralıoğlu

Olivia Pearce

July 14, 2017July 14, 2017

H&M has struck a deal with London designer, Erdem Moralıoğlu, for a collection being brought to life by renowned filmmaker, Baz Luhrmann. H&M has secured...

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Clear Eyes Casts Vanessa Williams in Major Push

Joshua Hughes

July 13, 2017July 13, 2017

Clear Eyes has created an ad campaign featuring a digital art gallery, consumer contest, and new TVC starring Vanessa Williams and others. Clear Eyes, the...

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Extraordinary Comes to Life Effort by Cole Haan Debuts

Olivia Pearce

July 13, 2017July 13, 2017

Cole Haan unveils GrandEvølution, GrandMøtion, and StudiøGrand collections via a campaign collaboration with New York City Ballet. Cole Haan has engaged artistes from New York...

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Stuart Weitzman Unlocks New Season with Gigi Hadid

Deborah Joy Peter

July 13, 2017July 13, 2017

Stuart Weitzman transforms look for the brand new season with fresh releases and a push created for the US, Canada, Europe, and Asia. Stuart Weitzman...