Campaigns Archives | World Branding Forum

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Disney runs photography push to support its #DreamBigPrincess initiative, which celebrates the stories of girls and women worldwide. Disney has unveiled a photographic campaign in...

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Branding Featured News Videos

Maggie Sottero Walks Down Memory Lane in the Fall

Olivia Pearce

August 15, 2017August 15, 2017

Maggie Sottero is celebrating its twentieth year with a social media push and runway debut of its anniversary collections in key markets. Maggie Sottero Designs,...

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Featured Marketing News Videos

Kids Foot Locker and Teyana Taylor Launch Generations

Anisha Kapoor

August 15, 2017August 16, 2017

Kids Foot Locker has debuted a series focused on sneaker culture and six families. The first video stars Reebok spokesperson, Teyana Taylor. Kids Foot Locker...

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Featured Marketing News

Umbro Gets the Fall Ball Rolling with Ashlyn Harris

Deborah Joy Peter

August 15, 2017August 16, 2017

Umbro has struck a multi-year deal with Orlando Pride’s Ashlyn Harris. The soccer athlete’s first campaign as ambassador debuts in the fall. Iconix-owned soccer portfolio,...

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Advertising Featured News

The North Face Redefines Walls with Global Campaign

Joshua Hughes

August 15, 2017August 16, 2017

The North Face has launched a global campaign, Walls Are Meant for Climbing, to spark conversation around building communities and trust. The North Face has begun...

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Marriott Inspires Humanity with Golden Rule Strategy

Joshua Hughes

August 14, 2017August 15, 2017

Marking its first foray into category marketing, Marriott unites four brands from its global portfolio under a single advertising strategy. Marriott has introduced a new...

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Branding Featured News

Pony Gets Back on the Horse with Relaunch Campaign

Olivia Pearce

August 14, 2017August 15, 2017

Iconix has created a push featuring music and television icon, Joey Bada$$, to relaunch original sneaker, Pony, a brand born in New York. Iconix is...

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Featured Marketing News

Cîroc Raises Glass to Global French Vanilla Debut

Deborah Joy Peter

August 14, 2017August 15, 2017

Premium vodka brand, Cîroc, unveils latest luxury addition to a global collection of flavours, with the release of its French Vanilla offering. Cîroc has welcomed...

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OPPO Unveils F3 Deepika Padukone Limited Edition

Thomas Ng

August 11, 2017August 12, 2017

OPPO has partnered with its brand ambassador, Deepika Padukone, to launch a limited-edition version of the original F3 mobile phone in India. OPPO has partnered...

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Branding Featured News Videos

GapKids Casts Jacob Tremblay in Forward with

Olivia Pearce

August 10, 2017August 10, 2017

A Lionsgate tie-up, the GapKids Forward with push celebrates people who inspire children using confidence, focus, creativity, and kindness. GapKids has introduced a new push celebrating the...

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Bud Light Keeps it Simple with Complex and Bottle Ads

Joshua Hughes

August 10, 2017August 10, 2017

Bud Light has released two new spots around its Famous Among Friends push to capture the essence of its four essential ingredients. In its latest...

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Advertising Featured News Videos

Foot Locker Kicks Up Make an Impression Campaign

Joshua Hughes

August 9, 2017August 9, 2017

Foot Locker has partnered with DeMarcus Cousins and Ndamukong Suh for its latest back-to-school advertising push, Make an Impression. Foot Locker has released a new...