Campaigns Archives | World Branding Forum

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The new Old Spice push stars NFL’s favourite brothers, Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs. To commemorate...

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Hilton Betters Expectations with Anna Kendrick

Deborah Joy Peter

October 2, 2018October 6, 2018

Hilton has created a push starring television's Anna Kendrick which promotes peace of mind through Honor points, perks, and price. Hilton has chosen Anna Kendrick...

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Burger King Gets Techy with Agency of Robots

Thomas Ng

October 2, 2018October 2, 2018

Crafted entirely from artificial intelligence, Burger King has released an ad campaign in tandem with its new business model, Project: AOR. Developing a new creative...

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Branding Featured News Videos

Toshiba Unveils New Global Brand Identity

Olivia Pearce

October 2, 2018October 6, 2018

Returning to its core values and brand heritage, Toshiba has launched a refreshed global brand identity across all of its markets worldwide. A restatement celebrating...

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Campaigns Featured News Videos

Dom Pérignon and Lenny Kravitz Do Assemblage

Deborah Joy Peter

October 1, 2018October 3, 2018

Dom Pérignon had rolled out Assemblage in partnership with Lenny Kravitz. The push is his first as CD and photographer for the brand. Dom Pérignon has...

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Branding Featured News Videos

JustFab Boots Up with Jessie James Decker

Olivia Pearce

October 1, 2018October 1, 2018

JustFab had picked Jessie James Decker to drive engagement around its fall collection featuring versatile styles and designs. JustFab has entered into a fall collaboration with...

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Branding Featured Marketing News

TCL Launches Advertising Campaign at Four Landmarks in Rome

Olivia Pearce

November 30, 2017December 3, 2017

Placing a High Priority on Markets in Europe and North America, TCL Is Committed to Building a World-Class Brand Recently, TCL creative project advertisements are...

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Advertising Featured News Videos

Toyota Camry Evokes Emotion with Sensations

Joshua Hughes

September 5, 2017September 5, 2017

Toyota has rolled out a campaign around its 2018 Camry which entails such elements as digital, print, broadcast, social, outdoor, and cinema. Toyota has launched...

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Advertising Featured News Videos

Air New Zealand Debuts Inaugural Global Campaign

Joshua Hughes

August 24, 2017August 28, 2017

Air New Zealand has debuted its A Better Way to Fly push in North America. The campaign trails entails a launch in Europe and Asia next....

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Kohler Inspires Dream Bathroom Designs in India

Olivia Pearce

August 24, 2017August 29, 2017

Kohler has debuted a digital campaign dubbed Dream in Kohler in India, which features a contest around dream bathrooms designs. Kohler has launched its biggest...

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Campaigns Featured News Videos

Comfort Wants to Know #WhatsYourWaffle Flavour

Joshua Hughes

August 24, 2017August 30, 2017

Comfort has launched a digital push that welcomes guests to its search for the next waffle flavour to join its complimentary hot breakfasts. Comfort has...

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Branding Featured News

Skechers Signs on Tony Romo for Men’s Footwear

Olivia Pearce

August 23, 2017September 1, 2017

Skechers has signed on former Dallas Cowboys quarterback, Tony Romo, for a global campaign around its men’s footwear collection. Skechers has expanded its talent roster...