Business Archives | World Branding Forum

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The Microsoft takeover deal will see LinkedIn retain its brand, culture, and independence, with CEO Jeff Weiner still seated at the helm. In line with...

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Marketing News

Coca-Cola Uncaps Female Entrepreneurship with 5by20

Anisha Kapoor

April 13, 2016April 22, 2016

The 5by20 initiative by Coca-Cola has reached a total of more than 1.2 million female entrepreneurs across 60 countries since its 2010 launch. Coca-Cola has...

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Branding Featured News

Former Intel Chairman and CEO Grove Dies at 79

Olivia Pearce

March 22, 2016March 22, 2016

Present at the company’s founding in 1968, the technology veteran and business maestro was named President in 1979 and CEO in 1987 Intel has released...

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Ketchum Beefs Up Global Food Business with Cultivate

Deborah Joy Peter

March 7, 2016March 8, 2016

The arm is aimed at helping purpose-driven brands with a natural, organic, and sustainable focus achieve business success Public relations network, Ketchum, has the launched...

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Branding Featured Marketing News

Hertz Expands Across Europe With More Than 80 New Branches

Anisha Kapoor

December 10, 2014July 4, 2023

Latest city locations include Puerta de Atocha train station in Madrid for greater customer convenience. The Hertz Corporation has opened more than 80 new locations...