Bud Light Archives | World Branding Forum

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Official Beer of the NFL Introduces the Bud Light Touchdown Glass at Patriots Opener to Commemorate Super Bowl LI Victory With the 2017 NFL season...

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Design Featured News

Bud Light Shakes Up the Shelves with NFL Packaging

Thomas Ng

August 18, 2017August 23, 2017

Bud Light has introduced NFL-themed cans and aluminium bottles and launches a television campaign that airs the first spot on 7 September. Staying true to...

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Advertising Featured News Videos

Bud Light Keeps it Simple with Complex and Bottle Ads

Joshua Hughes

August 10, 2017August 10, 2017

Bud Light has released two new spots around its Famous Among Friends push to capture the essence of its four essential ingredients. In its latest...

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Featured Marketing News

Bud Light Opens Dive Bar Tour with Lady Gaga

Deborah Joy Peter

June 29, 2017July 1, 2017

Bud Light is bringing back its Dive Bar Tour, which kicks off in Vegas with Lady Gaga and travels to Los Angeles and New Orleans....

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Advertising Featured News Videos

Bud Light Revives Spuds MacKenzie for the Super Bowl

Deborah Joy Peter

February 2, 2017August 23, 2017

Bud Light has released a second spot from its Famous among Friends push, which stars its advertising icon, Spuds MacKenzie. Bud Light, the official beer of...

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Advertising Featured News

Bud Light Celebrates Raw Americana with Lady Gaga

Joshua Hughes

October 3, 2016October 3, 2016

Bud Light and Lady Gaga are partnering to offer fans a first listen of the album, Joanne, alongside a dedicated dive bar tour experience. American...

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Branding Campaigns Featured Marketing News

Bud Light Toasts to Rebrand Slated for Spring

Joshua Hughes

December 17, 2015December 17, 2015

The redesign marks the first major overhaul targeting the brand’s visual identity in eight years and entails a reimagined logo and packaging Bud Light is...