British Airways Archives | World Branding Forum

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British Airways introduces five Soho Theatre comedy shows from well-known comedians on its long-haul in-flight entertainment system British Airways is bringing laughter to the skies...

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Campaigns Featured News

British Airways New Pilot Recruitment Campaign Takes Off

Olivia Pearce

July 4, 2018

British Airways BA CityFlyer is on active look-out for pilots to fly its fleet of modern Embraer 170 and 190 jets British Airways has launched...

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Campaigns Featured News

British Airways and Comic Relief Release Comical In-Flight Safety Video Sequel

Olivia Pearce

June 29, 2018June 29, 2018

Sir Michael Caine, Asim Chaudhry, Olivia Colman, Jourdan Dunn, Naomie Harris, Joanna Lumley, and David Walliams come together in latest British Airways in-flight safety video Iconic...

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Advertising Industry

Publicis Groupe Clients Champion Creativity in Cannes by Funding Entries

Anisha Kapoor

June 25, 2018

Publicis Groupe Client funding of Cannes Lions entries ensured great work was able to be judged and awarded 2018 has been a year of difference...

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Campaigns Featured News

Johnnie Walker Set to Captivate Travellers in Heathrow and Edinburgh Airports

Olivia Pearce

June 7, 2018June 7, 2018

Diageo Global Travel launches multi-million pound Johnnie Walker marketing campaign in Europe and Scotland's biggest airports As holiday-makers whisk their way through London Heathrow and Edinburgh...

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Featured Marketing News

British Airways Says Bula to Fiji with Fiji Airways

Nathaniel Mark

June 6, 2018

British Airways rolls out £4.5 billion, five-year customer investment plan, with focus on excellence in premium cabins and more choice and quality for all customers...

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Branding Featured News

British Airways Adds the Sounds of Mozart and Verdi to Its In-flight Entertainment

Olivia Pearce

May 14, 2018June 13, 2023

Selection of Ten London Symphony Orchestra Albums to Bring Music to Travellers' Ears Aboard British Airways Flights Announcement by British Airways is music to the...

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Branding Featured News

Stars Align for British Airways Charity Fundraiser

Olivia Pearce

April 30, 2018May 1, 2018

Comic Relief and British Airways Partnership Has Raised £18 Million since Inception in 2010 A roll-call of stars including Michelle Keegan, Gary Lineker and Rob...

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Advertising Featured News

British Airways Introduces New Inflight Entertainment Channel

Joshua Hughes

April 25, 2018May 8, 2018

New BA Magic Channel Includes Short Films which Feature Customers Being Surprised by British Airways British Airways has launched a new channel on its inflight...

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Branding Featured News

British Airways Partners with British Coffee Brand to Satisfy Coffee Lovers

Olivia Pearce

April 24, 2018June 13, 2023

A Latte of Options Provided to British Airways Coffee Loving Customers British Airways is partnering with British specialty roaster, Union Hand-Roasted Coffee, to provide customers...

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Advertising Industry Marketing

Ogilvy Group UK Welcomes Michael Frohlich as Group CEO

Anisha Kapoor

February 14, 2018

Long-Time leader at Ogilvy UK & EMEA, Frohlich Has Been at the Helm of the Fully-Integrated WPP British Airways (IAG) Team Ogilvy Group UK announces...

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Featured Marketing News

British Airways Signs Codeshare Agreement with China Southern Airlines

Anisha Kapoor

December 27, 2017February 5, 2018

British Airways customers are set to gain access to even more Chinese cities thanks to a new codeshare agreement with China Southern Airlines As part...