Brands Archives | World Branding Forum

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Krispy Kreme has unveiled its Christmas line featuring three seasonal releases at select stores across the United States and Canada. Krispy Kreme has introduced a...

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Energizer Takes Breath of Fresh Hare with Bunnier Side

Thomas Ng

September 14, 2016September 15, 2016

The campaign unlocks opportunities for the Energizer Bunny to engage consumers and create moments authentic to his personality. Energizer has launched a campaign to take...

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Advertising Featured News

Breakfast at Carl’s Jr. Beefed Up with Steak and Eggs

Joshua Hughes

August 24, 2016August 24, 2016

The Carl’s Jr. Steak, Egg & Cheese Breakfast Biscuit and Burrito are now available at participating locations across the United States. Sister restaurant chains, Carl’s...

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Advertising Featured Industry News

Samsung Bags Creative Marketer of the Year at Cannes Lions

Joshua Hughes

April 15, 2016April 15, 2016

The award recognises the impact Samsung technology has had on consumers's lives and shift of its marketing approach to a more consumer-centric strategy. The Cannes Lions...

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Featured Industry News Videos

BrandZ Top 50 Most Valuable Indian Brands Sees 33% Growth

Anisha Kapoor

September 8, 2015September 26, 2015

The highest in its 10-year history, the survey's results reflect a new sense of consumer empowerment and smart business management by corporates Based on the second...

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Branding News

Women’s Choice Ignites Triple Ripple with Bacardí-Grey Goose-Martini Win

Olivia Pearce

September 7, 2015October 12, 2015

Ladies' choice of the go-to alcohol brands of 2015 rests are Bacardí, Grey Goose, and Martini with 'America's Most Recommended' seal In its latest installation of...

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Industry News

David S. Taylor is New P&G President and Chief Executive Officer

Olivia Pearce

July 29, 2015

A.G. Lafley to Become Executive Chairman The Procter & Gamble Company has announced that David S. Taylor (pictured), Group President of Global Beauty, Grooming and...

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How Brands Are Reaching Out To Commuters During the London Tube Strike

Thomas Ng

July 9, 2015

London has been hit with the biggest Tube strike since 2002, with four main transport unions walking out yesterday evening. The strike is over a...

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Branding Featured News

Kraft Foods and H.J. Heinz Completes Merger to Become The Kraft Heinz Company

Olivia Pearce

July 3, 2015July 3, 2015

Becomes the 3rd largest food and beverage company in North America and the 5th largest in the world The Kraft Heinz Company has successful completion...

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Branding Featured Industry Marketing News

IRI Announces Most Successful U.S. Consumer Packaged Goods Brands of 2014

Joshua Hughes

April 22, 2015July 4, 2023

Thousands of new brands hit retail shelves during 2014, yet only 200 achieved best-of-the-best IRI New Product Pacesetter status. These products captured cumulative year-one sales...

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Advertising Featured News

10 Brands from Scotland

Olivia Pearce

September 17, 2014July 4, 2023

Tomorrow, the Scottish people will vote in a historic referendum to decide if they want to be independent from the United Kingdom. Scotland has produced...