Brands Archives | World Branding Forum

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The 2018 Honda Fit is now available for sale in the United States, with the new model re-imagined to offer feature-rich improvements. Honda has begun...

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Featured Marketing News

Air France Gets in on The San Francisco Marathon Action

Deborah Joy Peter

July 10, 2017July 11, 2017

Air France has returned as official airline partner of The San Francisco Marathon, and will be a part of its fortieth anniversary festivities. Air France...

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Featured Marketing News

Electrolux Expands Footprint with Best Takeover

Anisha Kapoor

July 7, 2017July 19, 2017

Consumer electronics heavyweight, Electrolux, will acquire Best, a home solutions brand specialised in the design of kitchen hoods. Electrolux has agreed to acquire Best, a...

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Branding Featured Industry News

2017 World Branding Awards Unveil Animalis Edition Winners

Olivia Pearce

June 21, 2017June 28, 2017

Animal Planet, KONG, ORIJEN, Pedigree, and Whiskas are among the 92 winners of the 2017 Animalis edition of the World Branding Awards. The Animalis edition...

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Featured Marketing News

Burger King Shakes it Up with Lucky Charms Treat

Deborah Joy Peter

June 20, 2017June 20, 2017

Burger King has partnered with cereal brand, Lucky Charms, to add a new milkshake to its menu at participating outlets across America. Burger King has introduced...

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Featured Marketing News Videos

Match Group Has Love for Singles Over 50 in Europe

Deborah Joy Peter

June 19, 2017June 19, 2017

Match Group has created a new dating brand targeting singles over 50 in Europe. The launch campaign debuts first in France and the UK. Match...

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Featured Marketing News

Hyatt House Brings it Home with Mexico City Debut

Anisha Kapoor

June 9, 2017June 9, 2017

Hyatt House enters Latin America with the launch of its first hotel in the Santa Fe business district set against the backdrop of Mexico City....

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Apple Park Opens in April to Realise Founder’s Dream

Thomas Ng

February 24, 2017February 24, 2017

A tribute to Steve Job’s vision for innovation, Apple Park debuts in April as a 175-acre campus powered by 100 percent renewable energy. Apple has...

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Featured Marketing News

Clarks Refines Old Classic with Nature IV Invention

Deborah Joy Peter

February 17, 2017February 17, 2017

Global shoemaker, Clarks, has breathed new life into its Nature portfolio with the release of the latest addition to said collection. Clarks has moved to...

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Advertising Featured News

Sprite Debuts Fresh Flavours with Cherries Inside

Joshua Hughes

February 13, 2017February 13, 2017

Expanding its beverage portfolio, Coca-Cola has launched two new Sprite variants across the United States—Cherry and Cherry Zero. Sprite has added two new variants to...

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Featured Marketing News

Paris Hilton Celebrates Duality with Gold Rush Man

Anisha Kapoor

February 8, 2017February 9, 2017

Paris Hilton is expanding her fragrance portfolio this February with the launch of a masculine version of Gold Rush Woman released in 2016. Paris Hilton has...

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Featured Marketing News

Taco Bell Eyes European Expansion with Spanish Focus

Deborah Joy Peter

December 13, 2016December 13, 2016

Taco Bell looks to accelerate international growth with the upcoming expansion of the quick service brand further into the Spanish market. Mexican-inspired chain, Taco Bell,...