Branding Archives | World Branding Forum

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The line launches in September at select retailers worldwide, Victoria Beckham stores, online, and via the Estée Lauder website. Estée Lauder has entered into a partnership...

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Branding Featured News

Paramount Pictures Takes Ghost in the Shell to NZ

Olivia Pearce

April 15, 2016April 15, 2016

Paramount Pictures and DreamWorks Pictures have inked a deal with the New Zealand Film Commission and Tourism New Zealand. Paramount Pictures and DreamWorks Pictures have...

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Branding Featured News

Starwood Checks into the Netherlands with Element

Deborah Joy Peter

April 15, 2016April 15, 2016

An atmosphere which fuels life in balance and on the move, the Element experience is suited to travellers staying for days or weeks. Starwood Hotels &...

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Branding Featured News

Johnny Rockets Delivers Rebrand with Overhaul

Olivia Pearce

April 14, 2016April 14, 2016

The Johnny Rockets revamp entails a new logo, take-out packaging, wardrobe redesign, interior upgrades, and music remixes. Global restaurant chain, Johnny Rockets, is pulling out...

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Advertising Featured News

Montblanc Clocks in with Hugh Jackman for North America

Joshua Hughes

April 13, 2016April 15, 2016

The role will see the Montblanc Man appearing in forthcoming campaigns, acting as official representative for brand events. Montblanc has unveiled its international ambassadorship programme...

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Branding Featured News

Davidoff Debuts Premium Manhattan Luxury Location

Deborah Joy Peter

April 13, 2016April 13, 2016

Davidoff of Geneva – since 1911 marks the brand’s new global retail concept featuring a luxury environment and experience. Davidoff has launched its global Flagship Store and...

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Branding Campaigns Featured News

Rimmel London Names Delevingne Ambassador

Olivia Pearce

April 13, 2016April 13, 2016

The British star is set to feature in a series of upcoming advertising campaigns for the globally-positioned Rimmel London. Rimmel London has introduced a new...

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Branding Featured News

British Airways Lifts Off with San Jose Launch Promo

Olivia Pearce

April 12, 2016April 12, 2016

In conjunction with the San Jose push, the airline’s customers stand to return tickets for two to the aforementioned destination. British Airways has kick-started a...

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Branding Campaigns Featured News Videos

Chrysler Reinvents Minivan with Pacifica Push

Olivia Pearce

April 11, 2016April 11, 2016

Key executions for the Pacifica include a series of 30-second television and online spots including Brand Dad, Tennis, One on One Time, and more. Chrysler...

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Featured Marketing News

Wayfair Hits Homerun with Outdoor Menu Expansion

Deborah Joy Peter

April 11, 2016April 11, 2016

The brand’s first outdoor print catalogue has made its way into homes and features an assortment of furnishings and décor. Online home furnishings giant, Wayfair,...

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Branding Campaigns Featured News

Hawes & Curtis Tailors Heritage to Summer Style

Olivia Pearce

April 8, 2016April 15, 2016

British tailor, Hawes & Curtis, has rolled a campaign to support the debut of its upcoming summer collections. Heritage-led, the branding push launches digitally on...

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Featured Industry News

Museum of Brands Relocates to New London Home

Olivia Pearce

April 7, 2016June 16, 2016

The Museum is a charity dedicated to educating and entertaining the public on how branding and packaging permeates our lives. The Museum of Brands, Packaging...