Branding Archives | World Branding Forum

Stuart Weitzman Falls into Step with Gigi Hadid

June 15, 2016June 16, 2016

The model will represent Stuart Weitzman for its Fall 2016 campaign which will showcase brand’s new season's essential silhouettes. Global footwear giant, Stuart Weitzman, has...

Read Time:1 Minute, 13 Second

Mars Grows Wrigley Business in the United States

June 14, 2016June 14, 2016

The Wrigley project by Mars includes a 145,000-square-foot expansion to its Yorkville facility, new Skittles lines, and jobs for the community. Wrigley, a subsidiary of...

Read Time:1 Minute, 27 Second

Prince Hotels Opens Kioicho under The Luxury Collection

June 13, 2016June 13, 2016

A swanky property under The Luxury Collection by Starwood, the new location is situated within the Tokyo Garden Terrace Kioicho. International leisure group, Prince Hotels,...

Read Time:2 Minute, 24 Second

VisitBritain Launches Love is Great in the US

June 10, 2016July 5, 2016

The VisitBritain push includes a nationwide competition so fans can experience the array of choices the UK provides for LGBT travellers. As part of the Love is...

Read Time:1 Minute, 56 Second

Branding Campaigns Featured News Videos

Reebok Elevates Fitness Instructors with #TrainerTribute

June 9, 2016July 5, 2016

Continuing throughout 2016, the worldwide series by Reebok highlights multiple fitness disciplines including CrossFit and Studio. Reebok has launched a worldwide content series to celebrate...

Read Time:1 Minute, 19 Second

Pantene Celebrates Summer and Curls with Jillian Hervey

June 8, 2016June 8, 2016

Pantene, alongside the newly appointed ambassador, is set to launch a campaign aimed at fighting the frizz and strengthening curls. Pantene has called on Lion...

Read Time:1 Minute, 39 Second

MoneyGram Unlocks Ramadan with Receive & Win for India

June 6, 2016July 6, 2016

The promotional push by MoneyGram is set to run in the Indian states of Telangana, Bihar, Uttar Pradesh, Gujarat, and Kerala. Global money transfer service...

Read Time:1 Minute, 2 Second

OPI Polishes Brand with Kerry Washington Collaboration

Deborah Joy Peter

June 6, 2016June 6, 2016

The actress worked with OPI Co-founder to develop and name the 12 shades available in both Nail Lacquer and GelColor formulas. OPI Washington DC is...

Read Time:1 Minute, 5 Second

Johnson & Johnson Secures Vogue International Takeover

June 2, 2016June 2, 2016

The Johnson & Johnson cash deal in place is valued at $3.3 billion and includes the OGX, FX, Proganix, and Maui Moisture hair care lines. Via...

Read Time:2 Minute, 9 Second

Shangri-La Dazzles Sri Lanka with Hambantota Resort & Spa

Anisha Kapoor

June 2, 2016June 2, 2016

The Shangri-La beachfront property is parked on what was once a 145-acre coconut plantation along the country’s southern coastline. Shangri-La has opened the doors of...

Read Time:1 Minute, 43 Second

Marriott Hotels Launches Luxury Brand into Phuket