Branding Archives | World Branding Forum

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The Coors Light tie-up supports its brand positioning. The effort includes a consumer contest which runs until 17 August 2016. Coors Light has partnered with American-based...

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Branding Campaigns Featured News Videos

Giffgaff Excites London with Giant #Iamgiffgaff Billboard

Olivia Pearce

June 27, 2016June 27, 2016

The primary spot from the giffgaff push has garnered more than one million views on YouTube alone since its recent debut. Mobile network, giffgaff, launched...

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Branding Featured News

Sekkisei Starts Global Brand Expansion in Hawaii

Deborah Joy Peter

June 27, 2016June 27, 2016

Sekkisei will open its doors at the T Galleria by DFS, Hawaii in August, which is also where its Where Brightening Begins campaign begins. Japanese...

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Branding Campaigns Featured News Videos

KFC Cooks Up Extra Crispy Colonel with George Hamilton

Joshua Hughes

June 24, 2016June 24, 2016

KFC has unveiled its summer-inspired Extra Crispy Colonel campaign featuring brand ambassador and actor George Hamilton. In an advertising campaign set to launch on 26...

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Branding Campaigns Featured News Videos

SweeTARTS Debuts Follow Your Tart with Troye Sivan

Olivia Pearce

June 23, 2016June 23, 2016

The new SweeTARTS campaign stars Troye Sivan alongside internet gaming sensation, Adam Montoya and LARPing expert, Momo O’Brien. Nestlé-owned candy brand, SweeTARTS, has launched its...

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Branding Featured News

Wyndham Grand Travels to Athens for Grecian Debut

Deborah Joy Peter

June 23, 2016June 23, 2016

The location adds to the Wyndham Grand portfolio, and joins markets such as Shanghai, Istanbul, Doha, Salzburg, Chicago, and Orlando. Wyndham Hotel Group has expanded its luxury...

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Branding Campaigns Featured News Videos

Foot Locker Launches Draft Push Starring Ben Simmons

Olivia Pearce

June 22, 2016June 22, 2016

The Foot Locker campaign is part of the brand’s ‘Approved’ marketing platform and features two spots starring NBA Draft, Ben Simmons. Foot Locker has rolled...

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Branding Campaigns Featured News Videos

Sprite Spotlights LeBron James Win with #DapTheKing

Olivia Pearce

June 21, 2016June 21, 2016

Titled #DapTheKing, the social media push by Sprite entails a major consumer engagement component and limited-edition 16-ounce can. Sprite has rolled out a social media...

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Branding Campaigns Featured News Videos

Visa Hits the Olympic Road with Global Carpool Push

Olivia Pearce

June 20, 2016June 20, 2016

A new direction in its marketing and communications, Carpool by Visa will run globally across all channels, ranging from digital to broadcast. Visa, the exclusive...

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Branding Campaigns Featured News Videos

Turkish Airlines Scores David Guetta for UEFA Deal

Olivia Pearce

June 17, 2016June 17, 2016

The partnership will see Turkish Airlines featured in re-mixer and DJ David Guetta’s UEFA EURO 2016 anthem rolling out in 24 markets. Turkish Airlines has secured...

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Branding Campaigns Featured News Videos

Vision Direct Debuts Summer Push for Europe Delivery

Olivia Pearce

June 16, 2016July 5, 2016

The primary spot is available via YouTube, the Vision Direct website and the brand’s digital channels, including Facebook and Twitter. Vision Direct has released its...

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Branding Featured News

Olapic Heightens Identity and Positioning with Rebrand

Deborah Joy Peter

June 16, 2016June 16, 2016

Its new logo designed by creative agency, Red Antler, places emphasis on the richness of content Olapic collects and curates for clients. Visual earned content platform,...