Branding Archives | World Branding Forum

DeWalt Expands Matt Kenseth’s Motorsports Sponsorship

July 6, 2016July 6, 2016

The partnership between DeWalt and Joe Gibbs Racing will see the sponsorship of driver, Matt Kenseth,broadened to include more races. DeWalt has expanded its partnership with...

Read Time:6 Minute, 24 Second

Branding Featured Industry News Videos

Time to CHARGE at World’s First Energy Branding Conference

July 5, 2016July 5, 2016

CHARGE, the world’s first energy branding conference, will take place in Reykjavik, Iceland, from 19-20 September 2016. The conference seeks to explore the frontiers of...

Read Time:44 Second

Marriott Awaits China’s Authorisation for Starwood Takeover

July 5, 2016July 5, 2016

Until legal close, both Marriott International and Starwood Hotels & Resorts will continue to operate as separate and independent entities. In conjunction with a major...

Read Time:1 Minute, 21 Second

Coca-Cola Takes Immersive Retail to Disney Springs

July 4, 2016July 4, 2016

One of three locations in the United States, the Coca-Cola Store Orlando features a broad assortment of Coke-branded merchandise. Coca-Cola has opened Store Orlando at...

Read Time:1 Minute, 38 Second

Branding Campaigns Featured News Videos

Europcar Beefs Up Mobility with Ultra-Customisation

July 4, 2016July 4, 2016

The new marketing strategy by Europcar developed by Rosapark brings to life the brand’s signature slogan: Moving Your Way. Global car rental provider, Europcar, has...

Read Time:1 Minute, 19 Second

Branding Campaigns Featured News Videos

Davidoff Debuts #LoveTheOcean with Scott Eastwood

July 1, 2016July 1, 2016

The message of the Davidoff short is a call to action to safeguard one of the world’s most precious yet endangered natural resources. Davidoff Cool Water,...

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SC Johnson Unveils Plans for Babyganics Takeover

Anisha Kapoor

July 1, 2016July 1, 2016

The SC Johnson acquisition includes the handover of an extensive line of skin, bath, oral, and sun care products, among others offerings. SC Johnson has...

Read Time:2 Minute, 2 Second

Branding Campaigns Featured News Videos

Has Wagg Barked Up the Right Tech with First Dog TV Remote?

June 30, 2016June 30, 2016

The newly developed dog-friendly prototype by Wagg marks the launch of Dogglebox, a one-off spoof with a completely canine cast. Pet food brand, Wagg, based...

Read Time:1 Minute, 32 Second

Four Points Expands Starwood Footprint into Sydney

June 30, 2016June 30, 2016

Situated in the Central Business District area along George Street, Four Points by Sheraton Parramatta is scheduled to open in 2018. Starwood Hotels & Resorts...

Read Time:1 Minute, 29 Second

DoubleTree by Hilton Heads to Mexico’s Veracruz