Branding Archives | World Branding Forum

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The Skechers store is part of the launch of a new 500,000 square foot centre in Manhattan’s latest dining, retail, and entertainment hotspot. Performance footwear...

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Branding Featured News

Revlon Rolls Volume into One-Step Dryer Series

Deborah Joy Peter

August 16, 2016August 16, 2016

The Revlon Salon One-Step Hair Dryer and Volumizer offers a styling tool that places creativity and control in the consumer’s hands. Revlon has launched its...

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Design Featured News Technology

Honda Drives Hatchback Performance in America

Thomas Ng

August 15, 2016August 15, 2016

The new Honda Civic model combines Euro-inspired styling with premium driving dynamics and direct-injected turbo engine technology. Honda is set to launch its 2017 Civic...

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Advertising Featured News

Twitter Connects with Pepsi Over Promoted #Stickers

Joshua Hughes

August 15, 2016August 15, 2016

The Promoted #Stickers campaign marks the largest tie-up between Twitter and Pepsi to date, and is a result of months of collaboration. Twitter has welcomed...

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Branding Featured News Videos

British Airways Shoots Steep London City Approach

Deborah Joy Peter

August 12, 2016August 12, 2016

Filmed from the pilots’ perspective, the British Airways footage introduces viewers to the aerial views of the capital’s iconic skyline. British Airways has released a...

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Branding Featured News

Samsung Grows Home Appliances Biz with Dacor

Olivia Pearce

August 11, 2016August 11, 2016

The Samsung takeover marks the group’s investment in said industry, expanding its portfolio to include ultra-premium home appliances. Samsung Electronics America has entered into a...

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Branding Featured News

Bottletop Takes British Fashion to Rio’s Olympics

Deborah Joy Peter

August 10, 2016August 10, 2016

Luxury fashion marque, Bottletop, has launched a design collection featuring intricate hand craftsmanship set to display at the Olympics. British-rooted luxury fashion brand, Bottletop, has...

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Featured Marketing News

Diageo Rebrands U.S. Beer Business with Name Change

Anisha Kapoor

August 10, 2016August 10, 2016

The group’s new name will convey the brewing credentials of Diageo label and its commitment to the broad category of premium beer. Diageo is changing...

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Branding Campaigns Featured News

Stubborn Soda Pops with Robert Kirkman Partnership

Olivia Pearce

August 9, 2016August 9, 2016

Stubborn Soda has partnered with The Walking Dead’s Robert Kirkman and Skybound Entertainment to launch the brand’s campaign. Stubborn Soda, a new line under PepsiCo,...

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Branding Campaigns Featured News Videos

Subway Packs Punch into Sandwiches with Rebrand

Olivia Pearce

August 8, 2016August 8, 2016

The strategic move by the food chain follows the recent enhancements made to its menu and Subway Digital launch from earlier in the year. Global...

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Branding Campaigns Featured News Videos

Stella Artois Makes Music to the Sound of Bittersweet

Olivia Pearce

August 4, 2016August 4, 2016

An extension of an ongoing branding campaign, Stella Artois has partnered with The Roots to launch the original song, Bittersweet. Stella Artois has forged a...

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Branding Featured News

Nike Flexes Digital Muscle with Nike+ App Launch

Olivia Pearce

August 3, 2016August 3, 2016

Available on iOS and Android in the United States, Nike+ adapts to a consumer’s preferences to offer the best product recommendations. Nike has rolled out...