Branding Archives | World Branding Forum

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Comfort Inn and Comfort Suites kick off 2017 with the #GoodForYou Social Campaign The Comfort brand strategy team dug deep into consumer research and guest...

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Branding Featured News

Residence Inn by Marriott Jazzes Up Vibe in St. Louis

Olivia Pearce

December 30, 2016December 31, 2016

Following a two-million-dollar makeover, Residence Inn St. Louis O'Fallon has re-opened to feature 108 redesigned suites and spaces. Residence Inn St. Louis O'Fallon, under Commonwealth...

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Branding Campaigns Featured News Videos

Myntra Unveils 360-Degree Push for End of Reason Sale

Olivia Pearce

December 29, 2016December 29, 2016

Myntra has rolled out a major celebrity-activated ad push to promote the country’s biggest fashion sale of the year—End of Reason Sale. India’s online fashion...

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Branding Campaigns Featured News

British Airways Launches BA Holidays for January Sale

Olivia Pearce

December 23, 2016December 23, 2016

British Airways has rolled out a major push to promote its biggest sale of the year, with discounts on flights to more than 100 destinations....

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Branding Campaigns Featured News

Pantene Names Priyanka Chopra Global Ambassador

Olivia Pearce

December 22, 2016December 22, 2016

Pantene has appointed Priyanka Chopra as its newest global brand ambassador, a role which begins with a Pro-V campaign in December. Pantene has added Priyanka Chopra...

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Branding Featured News

HButler Powers Smartphone with New Mighty Purse Line

Olivia Pearce

December 21, 2016December 21, 2016

Australian wearable tech brand, HButler, has introduced a brand new Mighty Purse line which comes with smartphone-charging capabilities. Australian wearable tech brand, HButler, has expanded...

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Branding Campaigns Featured News

Campbell Launches Well Yes! Line with Creative Push

Olivia Pearce

December 20, 2016December 20, 2016

Campbell has introduced a line of nine new soup varieties called Well Yes!—which launches with a campaign created by BBDO New York. Campbell Soup Company...

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Branding Featured News

Coach Lands Selena Gomez as Brand Ambassador

Olivia Pearce

December 19, 2016December 19, 2016

Coach has welcomed Selena Gomez on board as the new face of the brand. The deal commences with a fall fashion campaign in 2017. Coach,...

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Branding Featured News

JW Marriott Celebrates Brand Debut in Singapore

Olivia Pearce

December 16, 2016December 16, 2016

JW Marriott has moved to extend its Asian footprint with the opening of the group’s first ever luxury property in Singapore featuring 634 rooms. JW Marriott...

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Featured Marketing News

Emperador Brandy Raises Glass to American Entry

Deborah Joy Peter

December 16, 2016December 16, 2016

Brandy manufacturer, Emperador Distillers, has appointed G.K. Skaggs to undertake its marketing and import activities in the United States. Emperador Distillers, based in the Philippines,...

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Branding Featured News

Blue Diamond Goes Au-Naturel on Jamaican Shores

Olivia Pearce

December 15, 2016December 16, 2016

Blue Diamond Resorts is bringing the au-naturel adult experience to its new resort opening up on the shores on Negril, Jamaica in February. Blue Diamond...

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Branding Featured News

British Airways Does The Big Easy with Nicole Scherzinger

Olivia Pearce

December 14, 2016December 14, 2016

British Airways has added Nicole Scherzinger and YolanDa Brown to its Mardi Gras VIP flight line-up which launches its New Orleans route. Nicole Scherzinger and...