Branding Archives | World Branding Forum

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The First Time Royal Mail Has Dedicated an Entire Stamp Issue to An Individual Music Artist or Cultural Figure Royal Mail will issue a set...

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Advertising Featured News Videos

Melissa McCarthy Stars in Kia’s Super Bowl Ad

Joshua Hughes

January 27, 2017January 27, 2017

The 60-Second Commercial was Created by David&Goliath Kia Motors has released the second 15-second teaser of its Super Bowl commercial. The company returns to the...

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Advertising Featured News Videos

Clive Owen Stars in Campari Red Diaries Campaign

Joshua Hughes

January 26, 2017

Bartenders Serve as Narrators in 12 Short Films that Reveal the Creation of Campari Cocktails Campari unveils its campaign Campari Red Diaries, via the launch...

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Design Marketing News

Philip Morris Commits to A Smoke-Free Future

Anisha Kapoor

January 26, 2017January 26, 2017

Doubles Effort to Market Smoke-free Products that Can Ultimately Replace Cigarettes Philip Morris International (PMI) confirmed that more than one million adult smokers have converted...

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Advertising Branding Featured News

Angelina Jolie is the New Face of Guerlain

Anna Yuu

January 25, 2017January 25, 2017

The Actress Donated Her Entire Salary from Mon Guerlain Campaign to Charity Angelina Jolie has agreed to be the new face of the French beauty...

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Advertising Campaigns Featured News

Mattel and BBDO Launch Dads Who Play Barbie

Joshua Hughes

January 25, 2017January 31, 2017

Short Film Highlights How a Father’s Involvement in Imaginary Play Contributes to Developments in Real Life Mattel collaborated with BBDO to launch a new articulation...

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Campaigns Featured News

Japanese Men Dress up as Their Wives in Nissan Campaign

Thomas Ng

January 24, 2017January 24, 2017

Husbands Go Through a Unique Driving Experience to Better Understand Their Wives Nissan launches "Mommying Drive", a concept campaign themed around its family car model,...

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Design Featured News Videos

Valerian Star Dane Dehaan Introduces Lexus’ SKYJET

Anna Yuu

January 16, 2017January 19, 2017

Luc Besson Works with Lexus for Spaceship Design for Upcoming Sci-fi Film "Valerian and the City of a Thousand Planets" Dane DeHaan – title star...

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Branding News Technology

IBM And The New York Times’ T Brand Studio Unveil New AR Experience

Olivia Pearce

January 5, 2017January 24, 2017

IBM and The New York Times launch "Outthink Hidden," an augmented reality experience that brings unsung heroes of innovation to life. Inspired by the 20th...

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Branding Industry News

Taco Bell Welcomes 2017 with Healthier and Greener Options

Anna Yuu

January 4, 2017January 9, 2017

Plans to Remove XL Cups, Extend Its Cage-Free Egg Commitment, Reduce Sodium, Expand the Live Más Scholarship and Make More Sustainable Choices Taco Bell pledges...

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Advertising Campaigns Featured News Social Media

Equinox-Steven Klein Collaboration Addresses Bold, Sensitive Issues in 2017 Campaign

Thomas Ng

January 4, 2017January 9, 2017

Steven Klein-Shot Images Portray Commitment as a Powerful Expression of Personal Identity Equinox, a lifestyle brand, unveiled its 2017 advertising campaign, re-envisioning the theme of...