Branding Archives | World Branding Forum

Read Time:1 Minute, 23 Second

Timberland has engaged television’s dancer and choreographer, Virgil Gadson, as the face of its spring 2017 push featuring men’s footwear. Timberland is stepping into spring...

Read Time:1 Minute, 42 Second

Branding Campaigns Featured News Videos

Pepsi Sparks Global Passion Moments with Football Push

Olivia Pearce

February 8, 2017February 8, 2017

To support its UEFA Champions League partnership, Pepsi has launched a global football campaign set to run in nearly 75 countries. Currently in the second...

Read Time:1 Minute, 15 Second

Advertising Featured News Videos

Petco Runs Campaign Targeting American Audience

Joshua Hughes

February 8, 2017February 8, 2017

The spot from the Petco push captures the brand's specialised services and scenes of people and their pets bonding over shared experiences. Having been in...

Read Time:2 Minute, 12 Second

Branding Campaigns Featured News Videos

Discover Los Angeles Goes Global at the Big Game

Olivia Pearce

February 7, 2017February 7, 2017

Discover Los Angeles has released its latest global brand push which will run in the US, UK, Mexico, China, Australia, and Canada. Discover Los Angeles,...

Read Time:1 Minute, 0 Second

Branding Campaigns Featured News Videos

Persil ProClean Scores Super Bowl Big with Bill Nye

Olivia Pearce

February 6, 2017February 6, 2017

Released during the third quarter of the big game, the latest spot by Persil features ‘The Professional’ and renowned scientist, Bill Nye. Persil ProClean, the...

Read Time:1 Minute, 9 Second

Branding Featured Industry News

Landor and Designworks Merge Brands in Australia

Olivia Pearce

February 3, 2017February 3, 2017

Marketing communications services group, WPP AUNZ, has revealed the news of the merger between Landor and Designworks in Australia. Landor and Designworks in Australia have...

Read Time:1 Minute, 10 Second

Branding Campaigns Featured News Videos

Delta Celebrates Early Risers with New 4 A.M. Spot

Olivia Pearce

February 2, 2017February 2, 2017

Delta Air Lines has created a new advertisement, which captures the grit of its customers and employees in pursuit of new opportunities. Delta has launched...

Read Time:1 Minute, 4 Second

Branding Campaigns Featured News Videos

KFC Spices Up Super Bowl with Colonel vs. Colonel

Olivia Pearce

February 1, 2017February 1, 2017

KFC has released its first in-game Super Bowl advertisement, which is set to air during the fourth quarter of the Big Game on 5 February...

Read Time:1 Minute, 29 Second

Branding Featured Marketing News

Kimi Raikkonen Joins Hartwall as Brand Ambassador

Anna Yuu

January 31, 2017

Original Long Drink is An Iconic Drink for Finns, Deemed As the National Drink of Finland Hartwall has chosen Formula One World Champion Kimi Raikkonen...

Read Time:1 Minute, 39 Second

Branding Marketing News

Iberostar Hotels to Expand in North Africa

Olivia Pearce

January 31, 2017

Four-Star Iberostar Club Palmeraie Marrakech to Open in April as Part of Expansion Strategy Iberostar Hotels & Resorts is launching a four-star hotel in North...

Read Time:1 Minute, 21 Second

Branding News Technology

Bravado Named Exclusive Licensing Partner of emoji company

Joshua Hughes

January 31, 2017

To Manage Retail and Licensing, Online Distribution and Partnerships in UK, Ireland and the Nordics Bravado, Universal Music Group’s merchandise and brand management company, signed...

Read Time:1 Minute, 26 Second

Branding Featured Industry News

Starbucks CEO Pledges to Hire 10,000 Refugees

Anna Yuu

January 30, 2017January 30, 2017

Brand Continues Providing Employees Health Insurance and Trade with Mexico to Counter New Trump Policies Starbucks CEO, Howard Schultz vowed to hire 10,000 refugees in...