Branding Archives | World Branding Forum

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Regent Hotels is using its mixed-use business model to amplify its presence, with new projects in Vietnam, Montenegro, and Indonesia. Asian luxury hospitality group, Regent...

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Branding Campaigns Featured News Videos

Hilton Garden Inn Keeps It Simple with Judy Greer

Olivia Pearce

July 26, 2017July 26, 2017

Hilton Garden Inn has unveiled a brand refresh with a global marketing campaign focused on its key updates, which stars actress, Judy Greer. Hilton Garden...

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Branding Featured News

GloProfessional Rebrands to Glo Skin Beauty

Olivia Pearce

July 25, 2017July 25, 2017

In line with its revamp, makeup and skincare brand, gloProfessional, has re-emerged as Glo Skin Beauty and reinvented its packaging. Makeup and skincare solutions provider,...

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Branding Featured News

Banana Republic Launches First Men’s Style Council

Olivia Pearce

July 24, 2017July 24, 2017

Fashion retailer, Banana Republic, has unveiled its Men’s Style Council featuring Matt Ryan, Didi Gregorius, CJ McCollum, and Kevin Love. Banana Republic has partnered with...

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Branding Featured News

Vauxhall Motors Names McCann Velocity AOR

Olivia Pearce

July 21, 2017July 22, 2017

Following a five-way competitive pitch, the UK-based Vauxhall Motors has handed its fleet marketing services business to McCann Velocity. UK-based commercial vehicles manufacturer, Vauxhall Motors, has...

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Branding Campaigns Featured News Videos

Gloria Vanderbilt Jeans Launches We Are All One

Olivia Pearce

July 20, 2017July 20, 2017

Created in partnership with RO New York, Gloria Vanderbilt Jeans has released its fall campaign starring supermodel, Iman, and three others. Gloria Vanderbilt Jeans has debuted...

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Branding Campaigns Featured News Videos

Old Navy Welcomes Back to School Season with Onward!

Olivia Pearce

July 19, 2017July 20, 2017

Old Navy has debuted eight videos to celebrate its Onward! launch in partnership with Pharrell Williams’ creative collection, i am OTHER. Old Navy has launched a platform...

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Branding Campaigns Featured News Videos

Hefty Gets John Cena’s Mother to Talk Trash Bags

Olivia Pearce

July 18, 2017July 18, 2017

Hefty has brought John Cena back for a new push around its Ultra Strong range, and welcomes his mother on board for the first time. Hefty...

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Branding Featured News

Subway Elevates Customer Experience with Redesign

Olivia Pearce

July 17, 2017July 18, 2017

Subway has launched its Fresh Forward design concept across 12 cities in the US, Canada, and UK as part of its brand evolution strategy. Subway...

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Branding Featured News Videos

H&M Inks Partnership with Designer Erdem Moralıoğlu

Olivia Pearce

July 14, 2017July 14, 2017

H&M has struck a deal with London designer, Erdem Moralıoğlu, for a collection being brought to life by renowned filmmaker, Baz Luhrmann. H&M has secured...

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Featured Marketing News

Burger King Serves Up Chicken Parmesan Sandwich

Joshua Hughes

July 14, 2017July 14, 2017

Burger King has added to its menu the Chicken Parmesan Sandwich, which will feature at participating restaurants across the United States. Burger King has introduced...

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Branding Campaigns Featured News

Extraordinary Comes to Life Effort by Cole Haan Debuts

Olivia Pearce

July 13, 2017July 13, 2017

Cole Haan unveils GrandEvølution, GrandMøtion, and StudiøGrand collections via a campaign collaboration with New York City Ballet. Cole Haan has engaged artistes from New York...