Branding Archives | World Branding Forum

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Innovations to Enhance Guest Experience Globally for Marriott Hotels Kicking off the new year, Marriott Hotels is teaming up with Fast Company, a business media brand,...

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Branding Featured News

JetBlue and Coca-Cola Connect Travellers over Food

Nathaniel Mark

January 17, 2018February 5, 2018

Pop Up Restaurant at Airport by JetBlue and Coca-Cola Combines Different Cultures The airport is full of people from all different places, offering a great...

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Industry Marketing

LEWIS Expects 2018 to be another Record Year

Anisha Kapoor

January 17, 2018

£2.9 million deployed by LEWIS in developing new vertical sectors LEWIS, a global integrated communications business, announced the completion of its 23rd year of consecutive...

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Branding Featured Marketing News

Estée Lauder Teams Up with Expedia in Travel Promotions

Olivia Pearce

January 12, 2018

Unique contest offers customers a chance to win a dream vacation inspired by brand Founder Estée Lauder's love for travel Estée Lauder, a prestige beauty...

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Branding Featured News

Diet Coke Rebrands with Refreshing New Look and Flavours

Olivia Pearce

January 11, 2018February 5, 2018

New-Generation Millienials Become Target of the Diet Coke Modernisation The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and...

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Branding Featured News

Verifone and Alipay Expand Global Partnership with Lacoste Deal

Nathaniel Mark

January 11, 2018

Alipay Enablement to Attract the 3 Million Chinese Tourists Annually in the U.S. Verifone and Alipay announced that they have expanded their global partnership to...

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Branding Featured Industry

Brilliance Auto and Renault Join Hands Exploring the International Market

Nathaniel Mark

January 10, 2018January 10, 2018

Collaboration Opens Foreign Market Opportunity for Brilliance China's Brilliance Auto Group recently entered a deal with the Renault Group to set up the Renault Brilliance...

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Industry Marketing

Accenture to Acquire German Mackevision

Anisha Kapoor

January 10, 2018

Award-winning visual effects team, Mackevision to break new grounds with immersive content Accenture announced that they have entered into an agreement to acquire Germany-based Mackevision,...

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Branding Featured News

Superdry Signs with Centric Software to Support Growth

Olivia Pearce

January 9, 2018January 9, 2018

Centric PLM to Help Streamline Superdry Brand Processes Superdry, a global digital brand, has selected Centric Software to provide its Product Lifecycle Management solution. The software...

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Advertising Branding Industry Public Relations

LEWIS Appoints Jen Dobrzelecki as SVP in US Leadership Skill Expansion

Anisha Kapoor

January 8, 2018

Dobrzelecki To Lead the Development and Expansion of LEWIS' New York Office LEWIS, a global marketing and communications agency, has appointed Jen Dobrzelecki as Senior...

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Branding Featured News

Elie Tahari and Bluestar Alliance Enter Landmark Joint Venture

Olivia Pearce

January 5, 2018

Partnership Between Elie Tahari and Bluestar Alliance To Boost Global Expansion Elie Tahari and Bluestar Alliance announced the formation of a new joint venture company, TBH...

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Advertising Branding Industry Public Relations

BSSP And Current Marketing To Spearhead Advertising And PR for Sovos Brands

Anisha Kapoor

January 5, 2018

The two agencies join Hatch, the fellow San Francisco-based branding and creative agency, who will lead design work for Sovos Brands Sovos Brands, a food...