Branding Archives | World Branding Forum

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Burberry has launched a new fragrance called Her and has appointed Cara Delevingne as campaign ambassador for the collection’s roll-out. Burberry has unveiled a fragrance...

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Branding Featured News

Hennessy Serves Master Blender’s Selection N°3

Deborah Joy Peter

October 5, 2018October 5, 2018

Hennessy has added a third entry to its Master Blender’s series. The limited-edition cognac was crafted by Renaud Fillioux de Gironde. Hennessy has unveiled its...

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Branding Featured News

Teva Struts Down the Catwalk with Chloe x Halle

Olivia Pearce

October 5, 2018October 5, 2018

Decker Brands division, Teva, has paired up with musical duo, Chloe x Halle, to debut a footwear range featuring styles from its fall collection. Teva...

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Branding Featured News Videos

British Airways Gets Dressed by Ozwald Boateng

Olivia Pearce

October 4, 2018October 6, 2018

British Airways has named Ozwald Boateng to its line-up of designers, a charge that will see him design uniforms for 32,000 employees. British Airways has...

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Branding Featured News Videos

Johnnie Walker Has GoT White Walker Whisky

Deborah Joy Peter

October 3, 2018October 6, 2018

White Walker by Johnnie Walker and the Game of Thrones Single Malt Scotch Whisky Collection have both debuted in partnership with HBO. Johnnie Walker has...

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Branding Featured News Videos

PayPal Scores Global Deal with Phoenix Suns

Olivia Pearce

October 3, 2018October 6, 2018

PayPal is official payment partner for three Suns brands and first jersey patch partner of Arizona’s original professional sports franchise. PayPal has inked a global...

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Branding Featured News Videos

Toshiba Unveils New Global Brand Identity

Olivia Pearce

October 2, 2018October 6, 2018

Returning to its core values and brand heritage, Toshiba has launched a refreshed global brand identity across all of its markets worldwide. A restatement celebrating...

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Branding Featured News Videos

JustFab Boots Up with Jessie James Decker

Olivia Pearce

October 1, 2018October 1, 2018

JustFab had picked Jessie James Decker to drive engagement around its fall collection featuring versatile styles and designs. JustFab has entered into a fall collaboration with...

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Branding Featured Marketing

Lufthansa Group Optimizes Hub Management

Olivia Pearce

September 27, 2018June 13, 2023

Lufthansa Group continues to consistently optimize the management of its hubs in Munich, Frankfurt, Zürich and Vienna The main focus is on the flexible multi-hub...

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Branding Featured General

McDonald’s Reveals Changes to its Classic Burgers

Olivia Pearce

September 27, 2018

Announcement marks next major milestone in company’s journey to build a better McDonald’s McDonald’s announced that its classic burgers have no artificial preservatives, no artificial flavors...

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Branding Featured Marketing

Lego Honours First Danish Captain with Giant Ryder Cup

Olivia Pearce

September 25, 2018September 26, 2018

In recognition of the first ever Danish European team captain, Thomas Bjørn, the LEGO Group has produced a giant replica of the iconic Ryder Cup...

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Branding Featured General

L’Oréal Recognized as Global Compact Lead By The United Nations

Olivia Pearce

September 24, 2018September 25, 2018

Emmanuel Lulin, Chief Ethics Officer of Loreal, honoured as United National global compact SDG pioneer The UN Global Compact also selected L’Oréal Senior Vice President...