Branding Archives | World Branding Forum

Zyppah Passes Ambassador Title to Shaq O’Neal

November 21, 2018November 21, 2018

Zyppah enlists basketball legend, Shaquille O’Neal, to help continue its mission of bringing improved sleep to millions of snorers in America. Sleep health specialist, Zyppah,...

Read Time:1 Minute, 15 Second

Secret Exposes Wage Gap Women Sweat Over

November 20, 2018November 20, 2018

Secret has created a campaign which features a cast of advocates that addresses the $513 billion in lost wages affecting women every year. Deodorant brand, Secret, has...

Read Time:1 Minute, 4 Second

Toyota Modernises Corolla with Urban Sedan

November 19, 2018November 19, 2018

The look of the new Toyota Corolla sedan is a reflection of the bumper-to-bumper and wheels-to-roof transformation the car has undergone. Following the recent debut...

Read Time:1 Minute, 34 Second

Barneys and Jennifer Garner Save the Children

November 16, 2018November 16, 2018

A Barneys New York Foundation effort, Make Change features window displays, digital, immersive in-store experiences, and Jennifer Garner. Barneys New York has rolled out its...

Read Time:39 Second

Danielle Brooks Decks Up Fashion to Figure

November 15, 2018November 15, 2018

Plus-size retailer, Fashion to Figure, has tapped Danielle Brooks for a newly released holiday push. She will star in key campaign executions. Fashion to Figure...

Read Time:48 Second

Nununu and Celine Dion Undo Pink and Blue

November 14, 2018November 14, 2018

Kidswear brand, Nununu, has partnered with music iconic, Celine Dion, to introduce a new range of children’s fashion called CELINUNUNU. Global children’s fashion marque, Nununu,...

Read Time:44 Second

Aviva Signs Maple Leafs’ Frederik Andersen

November 13, 2018November 13, 2018

Insurance provider, Aviva Canada, has named Frederik Andersen of the Toronto Maple Leafs its ambassador. He is part of its new push. Aviva Canada has...

Read Time:1 Minute, 16 Second

Tide Reshapes E-commerce Wave with Eco-Box

November 12, 2018November 12, 2018

Tide, the first Procter & Gamble brand to debut such an offering, has created Eco-Box to simplify e-commerce and reduce shipping footprint. Tide has re-imagined...

Read Time:1 Minute, 18 Second

Williams Sonoma Goes Willy Wonka for Christmas

November 9, 2018November 9, 2018

In partnership with Visa, Williams Sonoma has hidden more than 1,500 golden gift cards inside the tins of its Peppermint Bark holiday offering. Williams Sonoma...

Read Time:1 Minute, 35 Second

British Airways Reveals Plans for Inverness

November 8, 2018June 13, 2023

British Airways has shared its plans to expand the airline's Heathrow to Inverness route with increased daily and weekend flights from 2019. British Airways will...

Read Time:48 Second

Victoria’s Secret Slips Elsa Hosk into Fantasy Bra