Branding Archives | World Branding Forum

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Procter & Gamble has extended its beauty portfolio to include Walker & Company in order to grow its offerings crafted for consumers of colour. Procter &...

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Branding Featured News Videos

Quaker Drives Nutrition with Rosario Dawson

Olivia Pearce

December 13, 2018December 13, 2018

Quaker has released a campaign with a three-part video series starring Rosario Dawson to inspire people to get serious about nutrition. Quaker has created a...

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Campaigns Featured News

Airweave Names Masaru Canine Ambassador

Deborah Joy Peter

December 13, 2018December 13, 2018

Airweave has inked a deal with Masaru and pet owner, Alina Zagitova, to promote its dog-friendly and fully washable airfibre mattresses. Airweave has unveiled its first...

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Featured Marketing News

Philip Stein Tees Off with Golf’s Paige Spiranac

Anisha Kapoor

December 13, 2018December 13, 2018

Wearables label, Philip Stein, has named golfing great, Paige Spiranac, ambassador of the brand to share its message and product benefits. Philip Stein has forged...

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Branding Featured News

Xoom Races to Stay Ahead with Usain Bolt

Olivia Pearce

December 12, 2018December 12, 2018

PayPal international money transfer service, Xoom, has appointed the world’s fastest man, Usain Bolt, as its global brand ambassador. Xoom, international money transfer service under...

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Branding Featured News

Old Navy Drives Holidays with Lyft Rides

Olivia Pearce

December 11, 2018December 12, 2018

Old Navy and Lyft have teamed up for the holidays to offer customers free roundtrip rides to pick up items purchased across the website. Old...

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Porsche Unveils Reimagined Macan S Globally

Joshua Hughes

December 10, 2018December 11, 2018

Porsche has unveiled its 2019 Macan S variant, which marks the latest addition to the brand’s refreshed compact sport utility vehicle line-up. Porsche has announced...

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Branding Featured News

Caribou Coffee Catches the Adam Thielen Dream

Olivia Pearce

December 10, 2018December 10, 2018

Caribou Coffee and Adam Thielen of the Minnesota Vikings have partnered over a pair of custom cleats and to help community kids. Caribou Coffee and...

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Branding Featured News

Exchange Hotel Vancouver Reveals New Look

Olivia Pearce

December 7, 2018December 7, 2018

Located in the heart of the city’s upscale fashion and financial districts, Exchange Hotel Vancouver presents a newly enhanced appearance. Exchange Hotel Vancouver is offering...

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Branding Featured News Videos

NBA Playmakers Premieres on YouTube

Olivia Pearce

December 6, 2018December 7, 2018

The NBA and BroadbandTV have created a YouTube channel and series that will feature joint productions and digital influencer content. The National Basketball Association and...

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Branding Featured News Videos

Bacardi Toasts Sun Angels with Heavenly Rum

Olivia Pearce

December 5, 2018December 6, 2018

Bacardi has collaborated with actor and filmmaker, Michael B. Jordan, to create the first ever digital spot for its premium rum collection. Bacardi has unveiled...

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Campaigns Featured News Videos

Belle Vodka Rocks Out with Mindi Abair and Band

Deborah Joy Peter

December 5, 2018December 5, 2018

Belle has secured a powerhouse alliance with legendary blues rocker, Mindi Abair, and The Boneshakers, uniting both booze and the blues. Belle has partnered with...