Brand Archives | World Branding Forum

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Diverse Women Share Their Repair Stories and Experience the "Bliss of GLISS" with Schwarzkopf GLISS, Schwarzkopf's beloved and award-winning global haircare franchise, is encouraging women...

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Campaigns Featured Marketing News

Wonderful Pistachios “Sometimes, Naked Is Better” Campaign Is a Head-Turner

Olivia Pearce

May 9, 2018

First-Ever Marketing Campaign by Wonderful Pistachios for Its No Shells Brand Uses Nude Figure to Make a Point Wonderful Pistachios, an American snack brand, launched...

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Branding Featured News

Kate Hudson’s Fabletics To Launch Girl Almighty Capsule Collection

Olivia Pearce

May 4, 2018

Capsule Collection by Fabletics and Kate Hudson To Support The United Nations Foundation's Girl Up to Unite and Empower Girls and Women to Be Leaders...

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Campaigns Featured News

Lexus ‘Fast as h’ Campaign Clears the Air about Hybrid Performance

Olivia Pearce

May 2, 2018May 9, 2018

Campaign by Lexus Showcases the Performance, Value, and Styling of Its Hybrid Cars Lexus unveiled a new US marketing campaign to prove that choosing a hybrid...

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Branding Featured News

Make-A-Wish Sets Guinness World Records Title

Olivia Pearce

May 1, 2018

Wish Granting Make-A-Wish Officially the Largest Wish-Granting Organisation Make-A-Wish – the global organisation that creates life-changing wishes for children with critical illnesses – is thrilled...

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Campaigns Featured News

SK-II #INeverExpire Campaign Challenges Age-Related Pressure

Olivia Pearce

April 30, 2018April 30, 2018

Actress, Journalist, CEO, Others Share Their Own Stories in SK-II Campaign in Hopes of Changing Dialogue Skincare brand, SK-II, has encouraged women to challenge the...

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Branding Featured News

Ducati Opens Newest Exclusive Showroom in New York City

Olivia Pearce

April 27, 2018

Grand Opening Event in Manhattan Showcases Completely Renovated Store, Now Dedicated Exclusively to Ducati Motorcycles, Accessories and Apparel The bustling streets of Manhattan were rumbling with...

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LG Acquires Global Premium Automotive Lighting Company ZKW Group

Thomas Ng

April 27, 2018June 13, 2023

The €1.1 Billion Deal is the Largest in LG's 60 Year History The Board of Directors of LG Electronics (LG) approved the acquisition of automotive...

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Design Featured News

Volvo Trucks Celebrates 35 Years of Innovation and Truck Design

Nathaniel Mark

April 25, 2018May 8, 2018

Environmental Care Has Long Been a Core Value of Volvo Trucks This year marks the 35th anniversary of Volvo's introduction of the Integral Sleeper, the...

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Featured Marketing News

Nexen Tire Completes 2018 Purple Summit for Worldwide Business Partners

Nathaniel Mark

April 25, 2018May 8, 2018

Stronger Ties Built with Worldwide Partners by Successfully Presenting Its Third PURPLE SUMMIT, Nexen Tire's Annual Integrated Marketing Campaign Nexen Tire, a leading global tyre...

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Branding Featured News

British Airways Partners with British Coffee Brand to Satisfy Coffee Lovers

Olivia Pearce

April 24, 2018June 13, 2023

A Latte of Options Provided to British Airways Coffee Loving Customers British Airways is partnering with British specialty roaster, Union Hand-Roasted Coffee, to provide customers...

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Design Featured News

Mazda Wins Multiple Kelley Blue Book Awards

Olivia Pearce

April 24, 2018

Best Performance Brand and Best Car Styling Brand Awards Picked Up by Mazda for Excellent Driving Experience, Beauty and Performance Kelley Blue Book announced Mazda...