Brand Archives | World Branding Forum

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LEGO Technic Bugatti Chiron model brings together the iconic design heritage of the French ultra-luxury car brand and LEGO Technic elements LEGO Group and Bugatti...

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Featured Marketing News

Honda Aircraft Company Expands To The Middle East

Nathaniel Mark

May 29, 2018

Jetex Flight Support appointed by Honda Aircraft as HondaJet Middle East Honda Aircraft Company announced that it has expanded sales of the HondaJet to the...

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Industry Marketing

Tech, Content, and Creativity Drive BrandZ Top 100 Global Brands

Anisha Kapoor

May 29, 2018

The total brand value of the BrandZ Top 100 grew by a record 21% in the last year, adding almost US$750 billion to the ranking,...

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Branding Featured News

International Pop Star Dua Lipa Joins Forces with /Nyden

Olivia Pearce

May 24, 2018

Chart-topping recording artist set to co-create four capsule collections with /Nyden /Nyden unveiled that their latest Co-Creator is the captivating and chart-topping British singer/songwriter, Dua Lipa,...

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Campaigns Featured News

Vivo Launches “My Time, My FIFA World Cup” Campaign

Olivia Pearce

May 23, 2018

The new campaign by Vivo inspires everyone to seize the moment on the global stage - the 2018 FIFA World Cup Russia Vivo, an official...

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Advertising Branding Industry

Meredith Unveils Four M Studios Formerly Known as Time Inc Productions

Anisha Kapoor

May 21, 2018

Four M Studios will have one of the broadest portfolios of brands to tap for television content and promotional support Meredith Corporation unveiled the new look,...

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Industry Public Relations

Leslie Bishop Joins 5W as Senior Vice President

Anisha Kapoor

May 21, 2018

Bishop to further develop 5W Public Relations' services and communications programmes within travel, hospitality, and entertainment spaces 5W Public Relations (5WPR), an independently owned PR...

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Branding Featured News

Hot Wheels Celebrates Its 50th Anniversary Since Its First Die Cast

Olivia Pearce

May 18, 2018

Anniversary marked by Hot Wheels with yearlong lineup of live experiences, new digital content, products, partnerships and commemorative items Today, Hot Wheels, a global toy-selling...

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Campaigns Featured News

Demi Lovato Launches New Summer Capsule Collection With Fabletics

Olivia Pearce

May 17, 2018

The Demi Lovato for Fabletics collection will feature elevated designs made to perform Fabletics unveiled their continued collaboration with Demi Lovato with a fresh Summer 2018...

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Featured Marketing News

Gloria Jean’s Coffees Opens in the UK with a Planned 190 Outlets

Nathaniel Mark

May 17, 2018May 17, 2018

First of 18 Gloria Jean's Coffees outlets to open in the UK over 12 months and 190 outlets over ten years Global food and beverage...

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Design Featured News

Production of All-New 2019 Acura RDX Begins at East Liberty Auto Plant

Olivia Pearce

May 16, 2018

US$54 Million/£40 Million Investment to Build the First in a New Generation of Acura Products Acura celebrated the start of mass production of the all-new...

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Branding Featured News

PepsiCo Commits $US4 Million to Support Education and Job Training

Olivia Pearce

May 15, 2018

Grant from PepsiCo to Help 20,000 Females in the Bronx Increase Earning Potential The PepsiCo Foundation unveiled a US$4 million/£2.97 million grant to the Robin Hood...