Brand Archives | World Branding Forum

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Ooredoo powers Messi's digital exploration as he transforms into a Hollywood superhero, Bollywood star and more in the new ad Ooredoo and Leo Messi have...

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Campaigns Featured News

Pepsi and The Chainsmokers Celebrate Summer with Music

Olivia Pearce

June 13, 2018

Pepsi and Grammy-winning pop-duo bring the ultimate summer music experience to fans across the US Pepsi continues to bring unforgettable musical experiences to fans, this...

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Branding Featured News

IHOP Changes Name to IHOb Debuting Its New Ultimate Steakburgers

Olivia Pearce

June 11, 2018

IHOP, now IHOb, introduces new all-natural Black Angus beef steakburgers in seven delicious flavours Today, IHOP Restaurants announced that it is going by a new...

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Campaigns Featured News

Michelob ULTRA Celebrates Father Figures with #UTRADAD Campaign

Olivia Pearce

June 11, 2018

Michelob ULTRA pays tribute to coaches, mentors and others who play the role of #ULTRADAD, and forges new partnership with Up2Us Sports Michelob ULTRA, an...

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Branding Featured News

Revlon Announces New Global Brand Ambassador Mette Towley

Olivia Pearce

June 8, 2018

Viral "Lemon" video dancer to represent Revlon Live Boldly campaign to celebrate strong, talented and inspirational women Revlon unveiled that Mette Towley, renowned dancer and performance...

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Design Featured News

BOSS Unveils Innovative Shoes Made of Pineapple Leaves

Nathaniel Mark

June 7, 2018

Pineapple leaf fibre Piñatex used by BOSS Menswear and harvested as a byproduct of existing agriculture provides farming communities with additional income HUGO BOSS unveiled a new...

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Advertising Featured News

Acura Marketing Campaign Harkens to Its Precision Crafted Performance

Joshua Hughes

June 7, 2018June 7, 2018

Bold Acura campaign soundtrack features The Rolling Stones and Motörhead A new integrated marketing campaign from Acura, "Everything We Ever Imagined and Then Some," heralds...

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Advertising Industry

Cannes Lions Launches First Digital Pass Broadcast for Digital Delegates

Anisha Kapoor

June 7, 2018

Curated Festival experience broadcast across the world by Cannes Lions to include over 30 talks from world-famous speaker programme of creators, marketers and innovators The...

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Advertising Featured News

Kyrie Irving Returns As Uncle Drew For New Pepsi Generations Ad

Joshua Hughes

June 6, 2018

New Pepsi Generations ad features fan-favourite Uncle Drew ahead of Lionsgate feature film release Much-loved basketball playing septuagenarian, Uncle Drew, created by Pepsi, is back...

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Branding Industry

Spotify Named Cannes Lions Media Brand of the Year 2018

Anisha Kapoor

June 6, 2018June 7, 2018

Daniel Ek, Spotify Co-Founder & CEO, to accept honour on behalf of Spotify’s more than 3,000 employees around the world The Cannes Lions International Festival...

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Branding Featured News

Swarovski Partners With Designers on Limited-Edition Collection

Olivia Pearce

June 5, 2018

Designers include Rosie Assoulin, Kenneth Cole, Tabitha Simmons, Jason Wu and Nadja Swarovski In celebration of the 2018 Council of Fashion Designers of America Fashion...

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Advertising Featured News

Dinty Moore Beef Stew Ad Campaign Honoured with Golden Effie Award

Joshua Hughes

June 5, 2018

Campaign by Dinty Moore Beef Stew made in partnership with BBDO Minneapolis and PHD capitalises on millennial fashion trend The makers of Dinty Moore Beef Stew were...