Brand Archives | World Branding Forum

Read Time:3 Minute, 43 Second

Starbucks drew inspiration from its first-ever Signing Store which opened in Malaysia in 2016 Starbucks will open its first Signing Store in the US in...

Read Time:3 Minute, 31 Second

Branding Featured News

Mercedes-Benz Supports Wheelchair Basketball World Championships as Official Partner

Olivia Pearce

July 20, 2018

Mercedes-Benz gives experience of inclusion in one of the most popular disability sports in the world Mercedes-Benz is supporting the Wheelchair Basketball World Championships (WBWC)...

Read Time:2 Minute, 43 Second

Branding Featured News

New Nike Live Concept Store Unites Digital and Physical Retail

Olivia Pearce

July 13, 2018

Nike by Melrose is a service hub for NikePlus Members in Los Angeles NIKE opens its newest store concept, Nike Live, on Thursday, 12 July...

Read Time:2 Minute, 16 Second

Huawei and Audi Sign Memorandum of Understanding for Strategic Cooperation

Thomas Ng

July 12, 2018

Huawei and Audi have additionally agreed to jointly develop training programmes in order to strengthen the skills of technology experts in two key areas Huawei,...

Read Time:2 Minute, 24 Second

Advertising Featured News

Mercedes-Benz Launches New C-Class International Marketing Campaign

Joshua Hughes

July 6, 2018

"Never Stop Improving" from Mercedes-Benz highlights elite athletes who train day after day to refine and improve their performance The market launch of the new...

Read Time:3 Minute, 47 Second

Industry Marketing

BrandZ Top 40 Most Valuable Australian Brands Ranking Shows Banks Still Strong

Anisha Kapoor

June 29, 2018July 2, 2018

Globalisation and innovation gap highlights opportunities for growth in BrandZ report Australia’s first-ever BrandZ Top 40 Most Valuable Oz Brands ranking has seen finance brands...

Read Time:1 Minute, 28 Second

Advertising Industry

Dunkin’ Donuts Appoints Publicis Media as New Media Agency of Record

Anisha Kapoor

June 29, 2018

Resources to be pulled from Digitas and Blue 449 to handle Dunkin' Donuts account Dunkin' Donuts announced the selection of a unit within Publicis Media as...

Read Time:3 Minute, 20 Second

Featured Marketing News

Simone Manuel Wins Honda Cup and Named Collegiate Woman Athlete of the Year

Nathaniel Mark

June 28, 2018

Honda Cup winner Simone Manuel is the first African-American woman to win an individual Olympic gold medal in swimming Olympian and senior member of the Stanford...

Read Time:1 Minute, 35 Second

Branding Featured News

Hublot Opens First Boutique in Saint Petersburg during the FIFA World Cup

Olivia Pearce

June 21, 2018June 13, 2023

Hublot strengthens its commitment to expansion in Russia as the world celebrates football in the 2018 FIFA World Cup Russia In Saint Petersburg, Ricardo Guadalupe,...

Read Time:2 Minute, 59 Second

Campaigns Featured News

Deutsche Post DHL Group Employs 1,700 Refugees in Germany

Olivia Pearce

June 21, 2018

The DHL Group is also positioning itself globally by signing the UNHCR #WithRefugees petition Deutsche Post DHL Group has been involved in refugee aid in...

Read Time:3 Minute, 16 Second

Advertising Industry

Unilever Calls on Creators and Distributors to Eradicate Stereotypes

Anisha Kapoor

June 20, 2018June 20, 2018

Multi-million-dollar content partnerships with pop group NOW UNITED and Cartoon Network kick-off new era of industry-leading Unstereotype initiative by Unilever Unilever is calling on content...

Read Time:3 Minute, 18 Second

Featured Marketing News

PepsiCo Expands Safe Water Access to nearly 16 Million People

Nathaniel Mark

June 19, 2018

The PepsiCo Foundation commits US$4.2 million to WaterAid to increase safe water access in at-risk communities in India and incremental US$2 million to China Women's...