Brand Archives | World Branding Forum

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SK-II "Pitera Masterclass" features star-studded cast of James Corden, Naomi Watanabe and Tang Wei alongside singer, songwriter John Legend The "Legend" of Pitera literally comes...

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Campaigns Featured News

Foot Locker Joins Forces with Multiple Stars in New Campaign

Olivia Pearce

June 21, 2019

New Foot Locker creative celebrates the lengths sneakerheads will go 'Because Sneakers' To celebrate the impressive extremes that sneakerheads and basketball fans alike will go...

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Featured Marketing News

Hot Wheels and Nintendo Team Up in Mario Kart Toy Line

Nathaniel Mark

June 20, 2019

Mario Kart and Hot Wheels bring special combination to fan base complete with fun characters, authentic details and interesting racing challenges Today Hot Wheels and...

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Campaigns Featured News

Pantene Launches New Revival LGBTQ Campaign

Olivia Pearce

June 20, 2019June 20, 2019

Pantene’s new campaign is a revival of the brand’s iconic 1986 “Don’t Hate Me Because I’m Beautiful” advertisement As a brand once known for a...

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Branding News

Amazon now the world’s most valuable brand

Olivia Pearce

June 11, 2019August 30, 2019

Amazon has become the world's most valuable brand in 2019. Brand Z, the world’s largest brand equity base has announced that Amazon has finally beaten...

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Industry News

Pret buys Eat to expand Veggie Pret outlets

Anisha Kapoor

May 23, 2019May 29, 2019

As the trend for vegetarian and vegan foods leaps ever-forward, Pret a Manger is buying the high street food chain Eat to convert most outlets...

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Advertising Featured Marketing

Tesco Trials Money Back on Returned Plastic Bottles

Olivia Pearce

September 27, 2018

Tesco has announced ways to make customers to recycle and reuse plastic packaging, and stepped up its commitment to move to a closed loop packaging...

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Campaigns Featured General

Crown Royal kicks off largest-ever responsible drinking initiative

Olivia Pearce

September 10, 2018

The Brand encourages football fans to ‘stay in the game’ through moderation and hydration, launches campaign to remind fans to take water breaks as football...

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Branding Featured General

Under Armour Appoints Mohamed El-Erian To Its Board Of Directors

Anisha Kapoor

September 7, 2018September 7, 2018

Under Armour, announced that Mohamed A. El-Erian has joined the company's Board of Directors. Dr El-Erian is the former CEO and co-chief investment officer of...

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Advertising Industry

Cannes Lions Releases 2018 Global Creativity Report

Anisha Kapoor

August 24, 2018

Apple ranks in the Top 20 Clients for the first time by Cannes Lions The Cannes Lions International Festival of Creativity has released its annual...

Read Time:2 Minute, 42 Second

Campaigns Featured News

Old Navy Debuts Plus Collection in 75 Stores in Latest Campaign

Olivia Pearce

August 21, 2018

Old Navy confidence-boosting “Size YES” campaign celebrates inclusive size range for all customers As a continuation of the brand’s commitment to the democracy of style...

Read Time:2 Minute, 29 Second

Campaigns Featured News

Calvin Klein Releases Ad Campaign Featuring Lupita Nyong’o and Saoirse Ronan

Olivia Pearce

August 13, 2018August 13, 2018

Campaign by Calvin Klein directed by Anne Collier, providing glimpse into Lupita Nyong'o's and Saoirse Ronan's creative inspirations Calvin Klein, a wholly owned subsidiary of PVH...