Brand Archives | World Branding Forum

Read Time:1 Minute, 59 Second

Latest Retail Design by Apple Comes to Japan This Saturday marks the opening of Apple Shinjuku in Tokyo, delivering the brand’s latest retail design to...

Read Time:1 Minute, 42 Second

Advertising Featured Marketing News

Kaia Gerber Stars in Daisy Love Marc Jacobs Advertisement

Joshua Hughes

April 4, 2018May 8, 2018

Marc Jacobs Fragrances Expands Digital Footprint Leveraging Influencer Marketing For the first time in over four years, Marc Jacobs Fragrances, a division of Coty Inc, introduced...

Read Time:1 Minute, 49 Second

Campaigns Featured News

Triumph Global Campaign is Routed in Collective Empowerment

Olivia Pearce

April 3, 2018May 8, 2018

Lingerie Brand Triumph Makes Bold Statement of Empowerment and Strength with #TogetherWeTriumph Triumph, one of the world's leading underwear and lingerie brands, launched a global...

Read Time:2 Minute, 40 Second

Campaigns Featured News

The North Face Celebrates Female Explorers in Global Effort

Olivia Pearce

April 3, 2018May 8, 2018

The Move Mountains Initiative by The North Face Highlights the Stories of Adventurous, Courageous Women and Girls to Help Change the Face of Exploration The...

Read Time:1 Minute, 57 Second

Campaigns Featured News

MyKronoz Gently Pokes at Traditional Watchmakers in Latest Campaign

Olivia Pearce

March 27, 2018May 8, 2018

Campaign by MyKronoz Showcases World’s Most-Funded Hybrid Smartwatch—ZeTime—from Swiss Challenger Intentionally timed to coincide with the world’s biggest show for watches and jewelry, Baselworld 2018,...

Read Time:2 Minute, 20 Second

Campaigns Featured News

TUMI Latitude Unveils Latest Campaign Featuring Alexander Skarsgård

Olivia Pearce

March 27, 2018May 8, 2018

Campaign Takes TUMI Latitude on Epic Journey around the World with Emmy-Winning Actor Alexander Skarsgård Building on its foundation of innovation, functionality and durable design,...

Read Time:2 Minute, 2 Second

Featured Marketing News

Lynk & Co Announce European Launch Plans

Nathaniel Mark

March 27, 2018

Plans by Lynk & Co Aim to Manufacturer Vehicles in Europe for Europe Lynk & Co, a global connected and shareable mobility brand, confirms its...

Read Time:2 Minute, 18 Second

Featured Marketing News

Hong Kong Airlines Expands Network with San Francisco Launch

Nathaniel Mark

March 26, 2018

Mayor of San Francisco Proclaims "Hong Kong Airlines Day in San Francisco" Hong Kong Airlines celebrated the launch of its new A350 service to San...

Read Time:2 Minute, 6 Second

Samsung Pay Launches in Italy Continuing Global Expansion

Thomas Ng

March 23, 2018March 23, 2018

Payment Service from Samsung Now Available in 21 Markets Globally Samsung Electronics revealed that Samsung Pay is now available in Italy, marking its ongoing commitment to...

Read Time:2 Minute, 24 Second

Internet of Things Powers Coca-Cola Fleet of Cold Drink Equipment

Thomas Ng

March 22, 2018

Coca-Cola's Equipment Connectivity Will Help Track Product Inventory, Monitor Energy Efficiency, and More Coca-Cola is connecting its fleet of cold drink equipment found in convenience...

Read Time:1 Minute, 45 Second

Featured Marketing News

DASANI Sparkling Introduces Three New Refreshing Flavours

Nathaniel Mark

March 22, 2018March 22, 2018

Pomegranate Blueberry, Pear Kiwi and Original Flavours Introduced by DASANI in Response to Its Ever-Growing Fan Base Since its launch in 2014, DASANI Sparkling has...

Read Time:1 Minute, 36 Second

Industry Marketing

P&G and IMS Agree on Digital Advertising In Ten Latin American Countries

Anisha Kapoor

March 21, 2018May 8, 2018

P&G's Advertising and Marketing Will Be Disseminated on Digital Platforms Exclusively Managed by IMS in the Region P&G and Internet Media Services (IMS), a digital communications...