Brand Experience Archives | World Branding Forum

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Advertisements and video content from the Room No. 8 exercise by The Ritz-Carlton for London ran on the Vogue and GQ UK websites. The Ritz-Carlton...

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Branding Featured News

Coca-Cola Takes Immersive Retail to Disney Springs

Olivia Pearce

July 4, 2016July 4, 2016

One of three locations in the United States, the Coca-Cola Store Orlando features a broad assortment of Coke-branded merchandise. Coca-Cola has opened Store Orlando at...

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Featured Marketing News

Stella Artois Does Summer with Host One to Remember

Anisha Kapoor

June 24, 2016June 24, 2016

The Stella Artois campaign entails partnerships with Hollywood's Hilary Duff, Bombas & Parr, and performance creator, Juliette Campbell. Stella Artois has started a summer campaign designed...

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Featured Marketing News

Jack Daniel’s Whiskey Launches Inaugural Global Barrel Hunt

Anisha Kapoor

June 23, 2016June 23, 2016

The event supports Jack Daniel’s 150th anniversary of the Lynchburg-based distillery dedicated to the production of its Tennessee whiskey. In conjunction with the 150th anniversary...

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Featured Marketing News

Ford Escapes with I Love New York Campaign Partnership

Deborah Joy Peter

June 20, 2016June 20, 2016

Titled Escape NYC: An Escape the Room Driving Experience, the event takes place from 23-26 June and celebrates the Ford Escape. Ford and popular experiential...

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Branding Campaigns Featured News Videos

Vision Direct Debuts Summer Push for Europe Delivery

Olivia Pearce

June 16, 2016July 5, 2016

The primary spot is available via YouTube, the Vision Direct website and the brand’s digital channels, including Facebook and Twitter. Vision Direct has released its...

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Advertising Featured News Videos

Gillette Celebrates Fathers with Go Ask Dad

Joshua Hughes

June 7, 2016July 5, 2016

Gillette is using its latest integrated advertising initiative to encourage sons everywhere to do exactly as the campaign’s slogan suggests. Men’s grooming juggernaut, Gillette, is...

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Advertising Featured News Videos

Holiday Inn Takes Journey to Extraordinary Further

Joshua Hughes

May 3, 2016May 3, 2016

Currently in its third year, the push celebrates the adventures of the many guests who walk through the doors of Holiday Inn daily. Holiday Inn,...

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Branding Featured News

Dreyer’s Ice Cream Tweaks Classics for Nutritious Twist

Deborah Joy Peter

April 20, 2016April 20, 2016

The applied recipe improvements include Dreyer's, Häagen-Dazs, Outshine, Skinny Cow, Nestlé Ice Cream, and Nestlé Drumstick. Global confection giant, Dreyer's Ice Cream, under the Nestlé...

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Branding Featured News

Starwood Checks into the Netherlands with Element

Deborah Joy Peter

April 15, 2016April 15, 2016

An atmosphere which fuels life in balance and on the move, the Element experience is suited to travellers staying for days or weeks. Starwood Hotels &...

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Branding Featured News

Davidoff Debuts Premium Manhattan Luxury Location

Deborah Joy Peter

April 13, 2016April 13, 2016

Davidoff of Geneva – since 1911 marks the brand’s new global retail concept featuring a luxury environment and experience. Davidoff has launched its global Flagship Store and...