Brand Expansion Archives | World Branding Forum

Read Time:1 Minute, 15 Second

Situated in Brascan Mall, the new Taco Bell store features a lounge atmosphere alongside an Anheuser-Busch deal to serve local beers. Taking Mexican-inspired food to...

Read Time:49 Second

Branding Featured News

Sloane Bros Expands Froyo Footprint to Nottingham

Olivia Pearce

September 19, 2016September 19, 2016

The opening of its latest frozen yoghurt parlour outside of London coincides with the release of the Franken’ Fraffle by the Sloane Bros. Independent British...

Read Time:1 Minute, 7 Second

Branding Featured News

The Body Shop Expands Footprint into Chile

Olivia Pearce

September 1, 2016September 1, 2016

Having debuted in Mexico and Brazil in 1993 and 2014, Chile is the third Latin American market where The Body Shop is present. The Body...

Read Time:1 Minute, 32 Second

Branding Featured News

Four Points Expands Starwood Footprint into Sydney

Deborah Joy Peter

June 30, 2016June 30, 2016

Situated in the Central Business District area along George Street, Four Points by Sheraton Parramatta is scheduled to open in 2018. Starwood Hotels & Resorts...

Read Time:1 Minute, 29 Second

Branding Featured News

DoubleTree by Hilton Heads to Mexico’s Veracruz

Deborah Joy Peter

June 29, 2016June 29, 2016

Mexico's DoubleTree by Hilton Veracruz is an ideal choice for business and leisure travel as well as social and corporate events. Hilton has launched DoubleTree...

Read Time:1 Minute, 16 Second

Advertising Featured News

Uniqlo Takes On Florida with Walt Disney World Launch

Joshua Hughes

June 27, 2016June 27, 2016

The Uniqlo store represents the first in the Southeast region of the United States, and will occupy 25,000 square feet across two floors. Uniqlo is set...

Read Time:1 Minute, 26 Second

Branding Featured News

Wyndham Grand Travels to Athens for Grecian Debut

Deborah Joy Peter

June 23, 2016June 23, 2016

The location adds to the Wyndham Grand portfolio, and joins markets such as Shanghai, Istanbul, Doha, Salzburg, Chicago, and Orlando. Wyndham Hotel Group has expanded its luxury...

Read Time:1 Minute, 13 Second

Branding Featured News

Mars Grows Wrigley Business in the United States

Olivia Pearce

June 14, 2016June 14, 2016

The Wrigley project by Mars includes a 145,000-square-foot expansion to its Yorkville facility, new Skittles lines, and jobs for the community. Wrigley, a subsidiary of...

Read Time:1 Minute, 52 Second

Featured Marketing News

Havana Club Marks Golden Age with Major Expansion

Deborah Joy Peter

June 2, 2016June 2, 2016

Complementing a new Havana Club release—Añejo Clásico—debuting in June, a campaign themed The Golden Age, Aged Well will launch in the summer. Puerto Rican rum-maker, Havana Club,...

Read Time:1 Minute, 43 Second

Branding Featured News

Marriott Hotels Launches Luxury Brand into Phuket

Olivia Pearce

June 1, 2016June 1, 2016

Located on the beach of Nai Yang, the Phuket Marriott Resort and Spa is surrounded by the lush forest green of the Sirinath National Park. Marriott...

Read Time:1 Minute, 23 Second

Branding Featured News

Ferrero Takes Kinder Schoko-Bons Crispy to India

Deborah Joy Peter

May 31, 2016May 31, 2016

The new release by Ferrero will be manufactured at the company’s production facility in Baramati set in the Pune district. Chocolate-maker, Ferrero, has expanded its presence in India...

Read Time:1 Minute, 22 Second

Featured Marketing News

Hyatt Place Taps London’s Multitaskers with Debut

Deborah Joy Peter

May 19, 2016May 19, 2016

Close to the airport, Hyatt Place London Heathrow/Hayes is the fourth location to present in Europe and first in the United Kingdom. Hyatt Place has...