Brand Expansion Archives | World Branding Forum

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Taco Bell looks to accelerate international growth with the upcoming expansion of the quick service brand further into the Spanish market. Mexican-inspired chain, Taco Bell,...

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Branding Featured News

Hyatt Centric Adds Twelfth Hotel with Waikiki Debut

Olivia Pearce

December 12, 2016December 12, 2016

Travellers can now experience the new Hyatt Centric Waikiki Beach hotel which has just rolled into Hawaii to offer a luxury experience. Hyatt Centric has...

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Featured Marketing News

Hyatt Regency Opens First Colombia Hotel in Cartagena

Deborah Joy Peter

December 8, 2016December 8, 2016

Hyatt Hotels has expanded the brand’s Latin American footprint with the debut of its inaugural property in Colombian city, Cartagena. Hyatt Hotels has launched a...

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Branding Featured News

Rosewood Hotels Sets Sights on Mexico for Mandarina

Olivia Pearce

December 6, 2016December 6, 2016

Rosewood Hotels expands its presence in Mexico with the upcoming debut of Mandarina, a luxury location slated to premiere in 2019. Rosewood Hotels & Resorts...

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Branding Featured News

Guess Grows Latin America Footprint with Paraguay

Olivia Pearce

December 2, 2016December 2, 2016

With the Asunción retail concept store now launched, Guess will continue its expansion strategy with further openings in Latin America. Guess has opened its inaugural...

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Featured Marketing News

Hilton Delivers New York Charms with Brooklyn Hotel

Deborah Joy Peter

December 2, 2016December 3, 2016

The new Hilton Brooklyn New York has opened on Boerum Hill to offer both business and leisure travellers the best of the borough. Hilton has...

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Featured Marketing News

Hyatt Regency Celebrates Brand Comeback in Sydney

Deborah Joy Peter

December 1, 2016December 1, 2016

The $250 million transformation of Hyatt Regency Sydney includes a new 25-storey tower, alongside more than 200 additional guestrooms. Hyatt Regency has returned to Sydney...

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T-Systems Launches Data Centre in West London

Thomas Ng

November 24, 2016November 24, 2016

The data centre is part of a twin facility located across Hayes and Slough, and houses the new T-Systems Dynamic Cloud Platform. Global ICT service...

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Branding Featured News

Lego Debuts World’s Largest Retail Store in London

Olivia Pearce

November 17, 2016November 18, 2016

The largest Lego store opens in Leicester Square, with a focus on inspiring creativity through new experiences and interactive workshops. Global play materials giant, the...

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Featured Industry News

Curio Evokes Caribbean Charm with Honduran Escape

Anisha Kapoor

November 10, 2016November 10, 2016

Curio has expanded its portfolio with the debut of its first Central American property, Indura Beach & Golf Resort, located in Honduras. Curio has added...

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Featured Marketing News

Church’s Chicken Plots $40 Million Expansion

Deborah Joy Peter

November 4, 2016November 4, 2016

Church’s Chicken has signed Volunteer Chicken on as a franchisee; the latter will open 10 Tennessee restaurants over the next five years. Church’s Chicken is set...

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Branding Featured News

Coca-Cola West Meets East with Japanese Integration

Olivia Pearce

September 30, 2016September 30, 2016

Launching in April 2017, Coca-Cola Bottling Japan will operate in Tokyo and 37 prefectures, with a revenue projection of about one trillion yen. Coca-Cola West and...