brand engagement Archives | World Branding Forum

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The WPP platform helps governments worldwide achieve their public missions by understanding, engaging, and communicating effectively. Global communications services group, WPP, has launched its Government...

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Twitter Sweeps in with #Stickers for Photo Editing

Thomas Ng

June 28, 2016June 28, 2016

#Stickers is a tool allowing users to pick from hundreds of accessories, emojis and props, and stick them anywhere on their photos. Twitter has launched...

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Western Union Debuts 30 Days of Better in Six Markets

Thomas Ng

June 9, 2016July 5, 2016

The Western Union campaign will run in the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Indonesia, and India until early July. Global payments giant, Western Union,...

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News Public Relations

Weber Shandwick Names Cooper SVP for Sacramento

Anisha Kapoor

April 1, 2016April 1, 2016

In the role, she will be responsible for expanding the communications network’s public affairs practice in the California market Weber Shandwick has expanded its public affairs...

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Branding Featured News

Colonel Sanders Goes To Comic-Con

Thomas Ng

July 7, 2015July 10, 2015

Cosplay, Colonels, Comics and Chickens - KFC Brings It All to San Diego Heading to Comic-Con? Con-goers and Gaslamp Quarter visitors will experience a "little...

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Branding Campaigns Featured News Social Media Videos

Coca-Cola Invites the World to Reach up and Support the Special Olympics World Games 2015 Los Angeles

Olivia Pearce

June 18, 2015July 4, 2023

All-star cast of artists with and without intellectual disabilities record unified song, “Reach Up,” to rally the globe to be a fan for Special Olympics....

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Featured Industry News Social Media Technology

WPP’s Data Alliance and Facebook Partner Globally to Activate Data to Deliver People Based Marketing Solutions and Insights

Thomas Ng

April 9, 2015July 4, 2023

Partnership across WPP operating companies including GroupM, Kantar Worldpanel and Wunderman's KBM Group is focused on collaboration, innovation and building data-driven solutions WPP's Data Alliance...