Brand Campaign Archives | World Branding Forum

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John Lewis Partnership becomes the first UK retailer to introduce 26 weeks equal parenthood paid maternity and paternity leave and two weeks paid pregnancy loss...

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Timex unveils its new brand campaign, ‘WE DON’T STOP’

Eliza Jane

March 25, 2021March 25, 2021

Timex's campaign conveys a message of hope and resiliency as many around the world continue to persevere in the face of difficult circumstances Timex, a...

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Zalando laud’s society’s champions and celebrates their values

Olivia Pearce

March 22, 2021

Zalando's campaign aims to foster a dialogue on diversity and inclusion and women's empowerment Zalando, Europe's online platform for fashion and lifestyle, has launched its...

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New Balance celebrates the power of female experiences in new campaign

Joshua Hughes

March 10, 2021

New Balance shares a variety of its female athletes’ and ambassadors’ stories and experiences across all its owned channels New Balance has celebrated International Women’s...

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Vans presents “These Projects Are Ads For Creativity” campaign

Eliza Jane

March 3, 2021

Vans continue to celebrate the diversity of creativity itself and honour the talented individuals behind the work Vans, the global icon of creative expression, presents...

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Tommee Tippee aims to reverse societal stigmas around breastfeeding

Eliza Jane

March 1, 2021

Tommee Tippee celebrates the freedom of choice when it comes to feeding baby in an effort to reset the conversation to a more positive experience,...

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L’Oréal USA announces the creation of its Inclusive Beauty Fund

Eliza Jane

February 5, 2021

L'Oreal USA's grant programme supports Black-Owned small businesses and entrepreneurs within the beauty community with one-time grants of US$10k and professional mentorship L'Oréal USA has...

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Michelob ULTRA showcases a different side of success: Joy

Olivia Pearce

January 27, 2021

Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, Alex Morgan and others help bring to life Michelob ULTRA's provocation: "Are you happy because...

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Wall’s calls for happiness to become the true measure of social progress

Olivia Pearce

January 26, 2021

New manifesto from Wall's suggests happiness lies in social connections and communities whilst also calling for happiness to become a recognised marker of social progress...

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Coors Light launches its latest campaign supporting “The Iceman”

Eliza Jane

January 7, 2021

Coors Light is immortalising the Latino football legend on limited-edition cans and rallying fans' support Tom "The Iceman" Flores is a four-time pro-football champion and...

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Dole Packaged Foods launches heartfelt #UnstuffedBears initiative

Olivia Pearce

December 3, 2020

With 1 in 4 children in America expected to go hungry this holiday season, Dole continues to activate on "The Dole Promise" with a childhood...

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OREO fosters inclusivity with PFLAG National in their latest campaign

Eliza Jane

October 19, 2020

OREO continues #ProudParent campaign with release of new film and first-of-their kind limited edition cookies OREO, with the support of PFLAG National and their shared...