Brand Ambassadors Archives | World Branding Forum

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Aldo has created a unique influencer campaign, which rallies its global #AldoCrew community through an engaging ‘love’ concept. Aldo has unveiled its new creative direction with...

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Branding Featured News

Banana Republic Launches First Men’s Style Council

Olivia Pearce

July 24, 2017July 24, 2017

Fashion retailer, Banana Republic, has unveiled its Men’s Style Council featuring Matt Ryan, Didi Gregorius, CJ McCollum, and Kevin Love. Banana Republic has partnered with...

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Featured Marketing News

Wella Renews Style Focus with Christian Wood Deal

Deborah Joy Peter

July 21, 2017July 22, 2017

Wella has named Christian Wood its celebrity stylist ambassador; his unique lens and elite clientele will help propel the brand forward. Wella Professionals has named...

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Branding Campaigns Featured News Videos

Gloria Vanderbilt Jeans Launches We Are All One

Olivia Pearce

July 20, 2017July 20, 2017

Created in partnership with RO New York, Gloria Vanderbilt Jeans has released its fall campaign starring supermodel, Iman, and three others. Gloria Vanderbilt Jeans has debuted...

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NuMe Hands Public Relations Business to 5WPR

Anisha Kapoor

July 20, 2017July 20, 2017

Hair styling solutions provider, NuMe, has handed its public relations account to 5WPR, officially naming the firm its agency of record. NuMe has awarded its...

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Featured Marketing News Videos

Smirnoff Stars Ted Danson in Quirky Vodka Campaign

Deborah Joy Peter

July 19, 2017July 20, 2017

Smirnoff has introduced a campaign featuring Ted Danson in a video series that celebrates the vodka giant’s ‘Made in America’ heritage. Smirnoff has forged a...

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Branding Campaigns Featured News Videos

Old Navy Welcomes Back to School Season with Onward!

Olivia Pearce

July 19, 2017July 20, 2017

Old Navy has debuted eight videos to celebrate its Onward! launch in partnership with Pharrell Williams’ creative collection, i am OTHER. Old Navy has launched a platform...

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Advertising Featured News Videos

Under Armour Exercises Poetic License in Unlike Any

Joshua Hughes

July 19, 2017July 20, 2017

Under Armour and five spoken word artistes honour female athletes whose achievements are often minimised through gender comparisons. Under Armour has rolled out Unlike Any,...

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Featured Marketing News Videos

Natural Light Drinks to Marisa Miller Collaboration

Anisha Kapoor

July 19, 2017July 20, 2017

Anheuser-Busch light pilsner brand, Natural Light, has launched its #Miller4Natty ad campaign featuring supermodel, Marisa Miller. Natural Light, the original light pilsner by Anheuser-Busch,...

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Branding Campaigns Featured News Videos

Hefty Gets John Cena’s Mother to Talk Trash Bags

Olivia Pearce

July 18, 2017July 18, 2017

Hefty has brought John Cena back for a new push around its Ultra Strong range, and welcomes his mother on board for the first time. Hefty...

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Featured Marketing News Videos

Johnnie Walker Revs Up with #JoinThePact in London

Deborah Joy Peter

July 17, 2017July 18, 2017

Johnnie Walker partnered with four racers to launch #JoinThePact at London F1 Live and collect 250,000 commitments in line with the push. In line with...

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Advertising Featured News Videos

SodaStream Premieres the Homo-schlepiens Push

Joshua Hughes

July 17, 2017July 18, 2017

SodaStream has rolled out a global effort with television's Mayim Bialik and Kristian Nairn, who star in the creative spot, The Homo-schlepiens. Sparkling water solutions provider, SodaStream, has...