Brand Ambassadors Archives | World Branding Forum

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Rimmel and Cybersmile have partnered over a campaign addressing beauty cyberbullying. Rita Ora, as brand ambassador, leads the push. Rimmel has introduced an initiative to combat...

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Vivint Scores NBA Duo for Letters to Utah

Joshua Hughes

October 24, 2018October 24, 2018

Vivint Smart Home has kicked off its NBA partnership with a campaign starring Utah Jazz players, Donovan Mitchell and Rudy Gobert. Smart home company, Vivint, has...

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Tommy Hilfiger Welcomes Spring with Zendaya

Olivia Pearce

October 18, 2018October 18, 2018

Zendaya will appear in a global campaign for the TommyXZendaya collaborative collection designed in partnership with Tommy Hilfiger. Tommy Hilfiger has named Zendaya its latest...

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American Eagle Fits Millennials into What’s Inside

Thomas Ng

October 18, 2018

American Eagle has done a digital push featuring the Merrell twins and its Ne(X)t Level jeans line-up which uses Lycra dualFX technology. American Eagle has...

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L’Oréal Fixes Hair Dramas with The Roots Family

Deborah Joy Peter

October 16, 2018October 17, 2018

L'Oréal Paris has unveiled a push around its Magic Root Coverup and Root Rescue line-up that entails a web series titled The Roots Family. Building on...

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Gillette Venus Rewrites the Rules on Great Skin

Olivia Pearce

October 16, 2018October 17, 2018

Gillette Venus is reshaping its view on feminine beauty with the start of My Skin, My Way. The movement celebrates woman and their stories. With...

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Mercedes-Benz Steers A-Class with Bucket List

Joshua Hughes

October 16, 2018October 17, 2018

For its upcoming A-Class debut, Mercedes-Benz has launched Bucket List, a platform celebrating automotive technology and human dreams. With the launch of the new A-Class...

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Tissot Takes Time to New Heights with the NBA

Anisha Kapoor

October 16, 2018

Extending its NBA footprint, Tissot has secured deals with the Chicago Bulls and Washington Wizards, and signed on top rookie, Trae Young. Tissot has inked...

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Degree Adds Sense to Motion with DanceOn

Deborah Joy Peter

October 15, 2018October 15, 2018

Degree has teamed up with dance entertainment network, DanceOn, for a campaign starring Alison Stroming, Nicole Kirkland, and others. Unilever deodorant brand, Degree, has joined...

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La-Z-Boy Jazzes Up Comfort with Kristen Bell

Olivia Pearce

October 15, 2018October 15, 2018

La-Z-Boy is introducing a refreshed version of its Live Life Comfortably platform with the appointment of Kristen Bell as its new ambassador. Breathing new life...

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Danielle Brooks Ups Fashion to Figure Appeal

Anisha Kapoor

October 12, 2018October 12, 2018

Fashion to Figure has named Danielle Brooks its brand ambassador. She will feature in a holiday campaign dubbed #InclusionRevolution. Fashion to Figure has named television’s...

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Disney and Girl Up Lead with #DreamBigPrincess

Deborah Joy Peter

October 11, 2018October 17, 2018

Disney and Girl Up run #DreamBigPrincess which features 21 aspiring filmmakers from 13 countries and 20 female leaders of industry. Disney has launched a global video series...