Brand Acquisition Archives | World Branding Forum

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The total acquisition of Orbitz Worldwide by the travel company has concluded with the transaction standing at approximately $1.6 billion in enterprise value International travel giant, Expedia,...

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News Social Media

News Corp Logs On with Unruly to Grow Digital Business

Thomas Ng

September 16, 2015

News Corp is set to acquire global ad platform, Unruly Holdings, in line with its aim to further develop its own digital base to enhance...

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Branding News

Publicis Groupe Strengthens South Africa Presence with TCC Acquisition

Olivia Pearce

September 11, 2015September 15, 2015

The strategic takeover of The Creative Counsel Group, South Africa's largest BTL group of agencies marks a new frontier for the brand in a highly...

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Yahoo To Acquire Leading Social Shopping Site, Polyvore

Thomas Ng

August 3, 2015

Yahoo! has reached a definitive agreement to acquire Polyvore, a leading social shopping site. The acquisition is expected to enhance Yahoo’s consumer and advertiser offerings....

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Groupon Moves into Food Ordering and Delivery Business via Acquisition of OrderUp

Thomas Ng

July 17, 2015

Brand expands current local food and drink business into new high growth category Groupon has acquired OrderUp, an on-demand online and mobile food ordering and...

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Branding Featured News

Unilever to Acquire Murad Skincare; Follows Acquisitions of Dermalogica, Kate Somerville & REN

Olivia Pearce

July 6, 2015

Brand Continues to Grow Personal Care Prestige Portfolio Unilever has signed an agreement to acquire Murad, a leading clinical skincare brand. This follows the recent...

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Branding Featured News

McCormick to Acquire Stubb’s, the U.S. Leader in Premium Barbeque Sauces

Olivia Pearce

June 26, 2015June 26, 2015

Craft brand Stubb's products include marinades, rubs and skillet sauces. McCormick & Company, Incorporated (NYSE: MKC), a global leader in flavour, has announced that it...