BMW Archives | World Branding Forum

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By Edward Taylor and Eric Auchard FRANKFURT (Reuters) - BMW on Tuesday said it was looking into whether Google infringed any trademark rights after the...

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Apple, BMW in Courtship with an Eye on Car Collaboration

Reuters

August 6, 2015August 6, 2015

By Edward Taylor and Julia Love FRANKFURT/SAN FRANCISCO (Reuters) - BMW and Apple may rekindle a courtship put on hold after an exploratory visit by...

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Branding Campaigns Featured Marketing News

Shell To Celebrate 100 Years in the US by Giving Away a BMW Every Day – For 100 Days!

Olivia Pearce

June 4, 2015July 4, 2023

Brand Commemorates 100th Anniversary with Times Square Celebration and 100 BMWs in 100 Days Giveaway. Shell announced it is embarking on its largest campaign ever...

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Advertising Branding Campaigns Featured News

BMW To Advertise At Super Bowl XLIX After 4 Year Hiatus

Joshua Hughes

January 16, 2015July 4, 2023

BMW has announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a...