BMW Archives | World Branding Forum

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Bombay Sapphire shows viewers that the perfect gin and tonic goes far beyond being a cocktail – it is an experience for the senses Bombay...

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Branding Featured News

PUMA unveils its latest collections with BMW and Mercedes

Olivia Pearce

July 2, 2020

PUMA travels to pit lane to spot the latest looks from Aston Martin Red Bull Racing, BMW M Motorsport and Mercedes-AMG Petronas Formula One Team...

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Branding Featured News Technology Videos

BMW expands its sci-fi thriller podcast series after a successful start

Thomas Ng

June 30, 2020

BMW podcast, "Hypnopolis" promises listeners a thrilling story set in a utopian world of the future Recently, the English sci-fi thriller podcast "Hypnopolis" celebrated its...

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Branding Featured News Technology

BMW and Mercedes-Benz put development cooperation on hold

Thomas Ng

June 22, 2020June 22, 2020

BMW and Mercedes-Benz will continue to pursue their own development path The BMW Group and Mercedes-Benz AG are putting their cooperation on the development of...

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BMW Motorsport drivers benefit from mental training at Formula Medicine

Eliza Jane

May 22, 2020May 22, 2020

Mental strength is playing an increasingly important role in motorsport. It’s not enough to simply drive fast if you want to be a world-class racing...

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BMW works drivers trains online regularly with Formula Medicine

Eliza Jane

May 7, 2020

Fitness training plays a major role in the everyday life of, luxury car brand, BMW works drivers, particularly in the off-season and the current situation....

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Branding Featured News

BMW partners world’s leading esports teams in UnitedInRivalry

Eliza Jane

April 20, 2020

BMW partners with five of the world’s leading teams under the mottoes “United in Rivalry” and “United at Home” The BMW brand, a winner of...

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Advertising Industry

Spark44 appoints Executive Creative Directors to its new Leadership Team

Anisha Kapoor

October 29, 2019

Spark44 brings Josh Rubin and Fred Sanicola onboard, bringing deep creative knowledge and expertise The first client/agency global joint venture, Spark44 announced the appointment of...

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Branding Featured Industry News

World Branding Awards 2018 Celebrates 270 Winners in London

Olivia Pearce

October 31, 2018October 31, 2018

BMW, Cartier, Lego, Louis Vuitton, Nescafé, and Rolex among 270 Winners of the 2018 World Branding Awards at Kensington Palace. LONDON, October 31, 2018 –...

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Branding Featured Marketing

Andreas Wendt Named BMW Member for Purchasing

Olivia Pearce

September 26, 2018

The Supervisory Board of BMW AG appointed Dr.-Ing. Andreas Wendt as the new Board of Management Member for Purchasing and Supplier Network Effective 1 October...

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Design Featured

The New MINI Wins the “autonis” 2018 Design Award

Olivia Pearce

September 21, 2018September 25, 2018

Readers of the automobile magazine “auto, motor und sport” vote for the current edition of the British premium MINI small car as the most beautiful...

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Campaigns Featured

BMW Creates A Virtual Place of Yearning for Emotion-Packed Moments

Olivia Pearce

September 11, 2018September 26, 2018

With the continuation of the “too much” campaign, BMW M Town gives the feeling of high-performance enthusiasts a digital home Anyone who thought “Too Much”...