baseball Archives | World Branding Forum

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Pepsi's "What's Your Walk-Up?" campaign celebrates the intrinsic connection between baseball and music Former Yankees pitcher CC Sabathia knows a thing or two about being...

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Branding Featured News Videos

Budweiser Pays Homage to Jackie Robinson

Olivia Pearce

March 29, 2019March 29, 2019

Budweiser marks the centennial of Jackie Robinson’s birth with Impact, a film on the legacy of a true American legend, directed by Spike Lee.

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Oracle Gains Naming Rights to Giants Ballpark

Thomas Ng

January 10, 2019January 25, 2019

Releasing AT&T from its contract, the San Francisco Giants have signed a deal which hands Oracle the naming rights to its ballpark. Oracle and the...

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Branding Featured News

T-Mobile Gets Name on Seattle Mariners Ballpark

Olivia Pearce

December 24, 2018December 24, 2018

The home field of the Seattle Mariners will be called T-Mobile Park for the next 25 years, with the fresh branding set to feature from...

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Featured Marketing News

Budweiser Drinks to Baseball with Player Tim Raines

Deborah Joy Peter

June 14, 2017June 14, 2017

Budweiser has rolled out limited-edition cans, with the campaign paying homage to Montreal baseball and three legends of the sport. Budweiser and Montreal baseball player, Tim Raines, have...