Automotive Archives | World Branding Forum

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The 2018 Honda Fit is now available for sale in the United States, with the new model re-imagined to offer feature-rich improvements. Honda has begun...

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Volvo Changes the Game with Electrification Strategy

Thomas Ng

July 5, 2017July 5, 2017

Every Volvo car launched from 2019 will have an electric motor. The move supports the brand’s aim to reduce its carbon footprint. Volvo has revealed...

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Kia Powers Up 2017 Soul Turbo with The Arrival

Joshua Hughes

June 29, 2017June 30, 2017

Kia is introducing the upgraded Soul Turbo variant through a push led by its The Arrival ad featuring in-cinema, digital, and online elements. Now available...

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Branding Featured News Social Media Videos

Honda Sends Purrfect Reminder via Insta-Famous Cat

Olivia Pearce

June 19, 2017June 19, 2017

Honda is promoting its Genuine Parts and Service offering via a social media campaign starring Instagram cat sensation, Pompous Albert. Honda has created a social...

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Jaguar Drives Engineering Talent Hunt with Gorillaz

Thomas Ng

June 19, 2017June 19, 2017

Jaguar Land Rover and Gorillaz have partnered to launch a hunt for choice engineering talent via the band’s app using Alternate Reality. Jaguar Land Rover...

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Honda Keeps the Peace with Family-Friendly Odyssey

Joshua Hughes

June 13, 2017June 13, 2017

Honda has introduced a campaign promoting the new feature-focused Odyssey, of which the highlight is its Magic Slide second-row seats. Honda has created a campaign to promote...

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Featured Marketing News

Tomahawk electric car set for 2018 production

Thomas Ng

May 31, 2017

Contender for Fastest Supercar in the World The Tomahawk's wide body design and sharp aggressive lines commands power with an impressive 0-60 mph in 2...

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Featured Marketing News

Celebrating 50 years of Mercedes-AMG success

Thomas Ng

May 29, 2017

Half A Century of Driving Performance The company founded by Hans-Werner Aufrecht and Erhard Melcher in 1967 is celebrating its 50th anniversary in 2017. In...

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Featured Marketing News

Stoneridge honoured at 19th Annual Ford World Excellence Awards

Thomas Ng

May 26, 2017

Recognised as a Safe Pillar Global Supplier Stoneridge, Inc. has received the 2016 Safe Pillar Award from Ford Motor Company for supplying a variety of...

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Featured Marketing News

Volvo and Google to develop connected cars solutions

Thomas Ng

May 16, 2017May 19, 2017

Popular Android Apps Will Offer Connected and Predictive Services In and Around the Car Both companies will collaborate to develop the next generation of its...

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Featured Marketing News

Porsche Crosses the One Millionth 911 Model Milestone

Thomas Ng

May 12, 2017

Zuffenhausen Celebrates the Original Sports Car and Design Icon In Zuffenhausen, Germany, the one millionth model rolled off the production line, a Carrera S in...

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Advertising Industry News

Luxury Cars Dominate Top 25 Most Loved Brands in the UK

Anisha Kapoor

May 8, 2017May 11, 2017

Technology Accounts for 58% of Social Conversation as Google Edges Closer to Apple’s Top Spot The UK’s love for cars, particularly luxury brands and their...