Automotive Archives | World Branding Forum

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Developed by stop-motion artist, PES, to bring to life the model’s innovative features, the Honda campaign is led by a 60-second spot. Honda has launched...

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Dodge Debuts ‘Domestic. Not Domesticated.’ Tagline

Joshua Hughes

August 1, 2016August 1, 2016

The new tagline by Dodge and SRT is to be integrated into all communications across multiple platforms and consumer touch points. America’s Dodge and performance...

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Ford Boosts Automotive Tech for American Vehicles

Thomas Ng

July 25, 2016July 25, 2016

The Ford upgrade covers its entire 2017 vehicle line-up in the United States to include cars, SUVs, light trucks, and electrified vehicles. Ford has expanded its...

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Michelin Debuts Car Connections with AOL and MEC

Joshua Hughes

July 25, 2016July 25, 2016

Partnering with AOL and MEC, Michelin launches Car Connections in France, Germany, the United Kingdom, and United States. AOL and MEC have introduced a new...

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Honda Cruises into Summer with Now Is the Moment

Joshua Hughes

July 19, 2016July 19, 2016

Honda has begun its Summer Clearance with a campaign and six music-themed videos for the Accord, Civic, CR-V, Fit, and Odyssey. Honda has launched its Summer Clearance...

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Mitsubishi Gets Smart and Mobile with Mirage G4

Thomas Ng

July 19, 2016July 19, 2016

The newly-launched interactive Mitsubishi Mirage G4 experience allows drivers to use their phones and laptop together to test the car. Mitsubishi Motors North America has launched a...

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Kia Drives American Hispanic Market with El Maestro Deal

Joshua Hughes

July 18, 2016July 18, 2016

In line with the continued sponsorship deal, the Kia line-up will includes urban passenger vehicle, Soul, and midsize sedan brand, Optima. Kia Motors America has...

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Featured Marketing News

Ford Powers Up 2016 Focus RS in the United States

Deborah Joy Peter

July 14, 2016July 14, 2016

The new Ford hatch runs on 350 horsepower and four driving modes to deliver a high-performing torque and premium driving experience. Ford has unveiled the Focus...

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Subaru of America Celebrates Eight Years of Love

Joshua Hughes

July 12, 2016July 12, 2016

Subaru of America clinches three major titles at the 2016 Brand Image Awards and heralds winning streak with a national television spot. Subaru of America...

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Honda Drives Hispanic Appeal with Ridgeline Push

Joshua Hughes

July 6, 2016July 6, 2016

Designed to target its Hispanic audience, the effort launches the Honda Ridgeline’s sponsorship of the Campeón de Campeones broadcast. Honda is set to debut an...

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Branding Featured News

DeWalt Expands Matt Kenseth’s Motorsports Sponsorship

Olivia Pearce

July 6, 2016July 6, 2016

The partnership between DeWalt and Joe Gibbs Racing will see the sponsorship of driver, Matt Kenseth,broadened to include more races. DeWalt has expanded its partnership with...

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Featured Marketing News

Ford Escapes with I Love New York Campaign Partnership

Deborah Joy Peter

June 20, 2016June 20, 2016

Titled Escape NYC: An Escape the Room Driving Experience, the event takes place from 23-26 June and celebrates the Ford Escape. Ford and popular experiential...