Automotive Archives | World Branding Forum

Read Time:1 Minute, 41 Second

For the Lincoln Continental push, she researched a route and created a narrative inspired by childhood road trips she took with her father. The Lincoln...

Read Time:1 Minute, 10 Second

Advertising Featured News

Hyundai Collaborates with NFL for Social Campaign

Joshua Hughes

September 29, 2016September 29, 2016

Hyundai is letting fans challenge their friends on the outcome of their favourite games, with the stakes being their Facebook profile picture. Hyundai has launched...

Read Time:1 Minute, 45 Second

Featured News Social Media Technology Videos

Nissan Cuts Queue with ProPilot Chair and Twitter Push

Thomas Ng

September 27, 2016September 27, 2016

The autonomous ProPilot Chair designed for the Nissan Serena sees lift with its introduction as a sit-down solution to long queues. Nissan has unveiled a...

Read Time:1 Minute, 29 Second

Branding Featured News

Porsche Offers Free Luxury with Delta Private Jets

Olivia Pearce

September 15, 2016September 15, 2016

Private-to-commercial Porsche transfers are available to Delta Private Jets members in select locations, including New York and Los Angeles. Porsche and Delta Private Jets have entered...

Read Time:2 Minute, 15 Second

Advertising Featured News Videos

Audi Drives Airbnb to the Emmys with Desolation

Joshua Hughes

September 14, 2016September 15, 2016

The Audi campaign around the sponsorship includes an Airbnb tie-up offering fans the chance to book an iconic travel and dining experience. Audi of America...

Read Time:1 Minute, 29 Second

Advertising Featured News Videos

Kia Kicks It with Bo Jackson for MVP of SUVs Push

Joshua Hughes

September 9, 2016September 9, 2016

The Kia push makes its broadcast debut on 11 September, marking the brand's third consecutive season with NBC’s Sunday Night Football. Kia Motors has rolled out...

Read Time:1 Minute, 40 Second

Featured Marketing News Videos

Hyundai Kicks Off NFL Sponsorship with Two Spots

Deborah Joy Peter

September 8, 2016September 8, 2016

Hyundai is stepping into position at the 2016 NFL Kickoff in Denver with a series of fan-based events and creative campaign in place. As presenting...

Read Time:1 Minute, 46 Second

Branding Featured News

Hyundai Propels Luxury with First Genesis Studio

Olivia Pearce

September 6, 2016September 6, 2016

Strategically positioned, the Genesis Studio is designed to embody the marque’s core characteristics and evoke curiosity around the brand. Genesis will launch its first dedicated space on...

Read Time:1 Minute, 24 Second

Featured Marketing News

Porsche Powers Up Cayenne with Nexen Tire Alliance

Anisha Kapoor

September 5, 2016September 5, 2016

The move by Porsche marks a first for the global tyre manufacturer in terms of original equipment tyre partnerships with the carmaker. Porsche has inked...

Read Time:1 Minute, 11 Second

Advertising Featured News

Ford Powers Up F-Series Super Duty for the Fall

Joshua Hughes

August 26, 2016August 26, 2016

With the addition of a 48-gallon fuel tank, the Ford Super Duty maximises time between fill-ups to get more done in a shorter span. Ford...

Read Time:1 Minute, 31 Second

Featured Marketing News Videos

Nissan Leaf Hits the Open European Road Running

Deborah Joy Peter

August 25, 2016August 25, 2016

The Nissan Leaf journey saw the purely electric car cruise through Italy, Spain, Germany, Norway, Scotland and France for an epic adventure. Nissan Leaf...

Read Time:1 Minute, 16 Second

Design Featured News Technology

Honda Drives Hatchback Performance in America

Thomas Ng

August 15, 2016August 15, 2016

The new Honda Civic model combines Euro-inspired styling with premium driving dynamics and direct-injected turbo engine technology. Honda is set to launch its 2017 Civic...