Automotive Archives | World Branding Forum

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Luc Besson Works with Lexus for Spaceship Design for Upcoming Sci-fi Film "Valerian and the City of a Thousand Planets" Dane DeHaan – title star...

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Industry News Technology

Hertz Assigns Orange Business Services to Its Hourly Rental Service

Thomas Ng

January 11, 2017

Centralised IoT Platform Communicates with Cars in Real Time and Provides Voice Services from Vehicles Direct to Hertz Contact Centre Hertz officialised a three-year contract...

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Design Featured News Technology

BMW Group, Intel and Mobileye to Launch Autonomous Vehicles

Thomas Ng

January 6, 2017January 18, 2017

BMW 7 Series will employ Intel and Mobileye technologies during global trials BMW Group, Intel and Mobileye target 40 autonomous BMW vehicles to be on...

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Featured Marketing News

Mercedes-Benz Extends Deal for Shanghai Arena

Deborah Joy Peter

December 30, 2016January 4, 2017

Mercedes-Benz has extended its naming rights partnership with AEG and Oriental Pearl Group for the brand’ landmark arena in Shanghai. Premium carmaker, Mercedes-Benz, has extended...

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Lincoln Flaunts Continental with Matthew McConaughey

Deborah Joy Peter

December 19, 2016December 19, 2016

Premium carmaker, The Lincoln Motor Company, has launched its That’s Continental campaign starring actor, Matthew McConaughey. The Lincoln Motor Company has rolled out a new television...

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Mercedes-Benz Drives Google Assistant Home

Thomas Ng

December 19, 2016December 19, 2016

Mercedes-Benz introduces Google Assistant on Google Home to enable seamless interaction between the home and the car. Mercedes-Benz has moved to welcome the integration of...

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Dodge Drives Challenger GT with Television Debut

Joshua Hughes

December 13, 2016December 13, 2016

Dodge has unveiled its new high-performance Challenger GT with an ad push, for which the main element is a broadcast spot titled Russia. Dodge has...

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Design Featured News Technology

Genesis Motors Canada Debuts to Redefine Luxury

Thomas Ng

November 21, 2016November 21, 2016

Promising refined performance and athletic design, Genesis Motors Canada is built on a human-centred purchase and ownership model. A new entry into the automotive industry,...

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Subaru of America Shares the Love with New Push

Joshua Hughes

November 18, 2016November 18, 2016

Currently in its ninth year, the Subaru Share the Love programme returns with five new spots featuring more real stories from real people. Subaru of...

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Lexus Brings Back a Festive December to Remember

Joshua Hughes

November 14, 2016November 14, 2016

Lexus is set to roll out a series of radio, print, and digital executions in conjunction with its annual ‘December to Remember’ campaign. Lexus is...

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Kia Canada Widens Digital Footprint with Dealertrack

Thomas Ng

November 1, 2016November 1, 2016

The Kia Canada portal will integrate with Dealertrack’s OEM systems to provide users real-time date updates, vehicle inventory, and more. Kia Canada has partnered with Dealertrack...

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Valeo Names Bianchi PR its North American Agency

Anisha Kapoor

October 14, 2016October 15, 2016

Valeo has appointed Bianchi Public Relations as its North American agency to handle the brand's media relations and trade show activities. Global automotive supplier, Valeo, has...