athletics Archives | World Branding Forum

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The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives. Beginning with the...

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Panasonic Flaunts Neymar Jr’s Skills in New Movie

Thomas Ng

December 29, 2016December 29, 2016

Panasonic has released Neymar Jr. and World’s Crazy Skills, a movie featuring the best of the soon ending Neymar Jr. Crazy Skills project. Panasonic has...

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Featured Marketing News

Sparx Hockey Partners with NWHL and Thomas Vanek

Joshua Hughes

December 29, 2016December 29, 2016

Sparx Hockey has inked a deal with the National Women’s Hockey League as well as financial backing from NHL player, Thomas Vanek. Athletics brand, Sparx...

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Branding Featured News Videos

Reebok Enhances Fluidity with Liquid Factory

Olivia Pearce

October 24, 2016October 24, 2016

The first concept shoe born from the process is the Reebok Liquid Speed, an energy-return-focused shoe with foot sensory feedback. Reebok has introduced Liquid Factory, a...

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Advertising Featured News

Under Armour Drives Strength with Christin Rose

Joshua Hughes

October 19, 2016October 19, 2016

Based on the Under Armour deal, She Plays We Win will continue supporting the faces of the future via Christin Rose's photography. Under Armour has...

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Asics America Goes the Extra Mile for New York City

Thomas Ng

October 13, 2016October 13, 2016

The Asics Extra Mile push includes digital, social, advertising, outdoor, retail activations, live events, and an enhanced online experience. Sport performance brand, Asics, has launched...

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Advertising Featured News

Reebok Ups #PerfectNever Game with Gigi Hadid

Joshua Hughes

October 4, 2016October 4, 2016

For the second and latest phase of its #PerfectNever movement, Reebok has selected Gigi Hadid as the newest face of the campaign. Reebok has appointed Gigi...

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Branding Featured News

Procter & Gamble Signs On Laurie Hernandez

Deborah Joy Peter

August 18, 2016August 18, 2016

The Olympian has been named Crest and Orgullosa ambassador by Procter & Gamble, while her mother joins the Thank You Mom line-up. Revealing its latest...

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New Balance Canada Races Ahead with 3D Technology

Olivia Pearce

July 28, 2016July 28, 2016

New Balance Canada debuts its inaugural Stride I.D. Experience Lab alongside Sport Chek today at its flagship store in Sherway Gardens. New Balance has introduced a...