Apple Archives | World Branding Forum

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This transition will establish a common architecture across all Apple products, making it easier for developers to write and optimise their apps for the entire...

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Featured News Technology

Mercedes-Benz launches its first ” Let’s talk Mercedes” podcast

Thomas Ng

June 1, 2020

The new podcast offers background stories from the world of Mercedes-Benz Luxury car brand and winner of the World Branding Awards, Mercedes-Benz has launched its "Let's...

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Featured News Technology

Apple announces its annual WWDC20 will be hosted virtually starting June

Thomas Ng

May 12, 2020

Apple has announced it will host its annual Worldwide Developers Conference virtually, beginning June 22, in the Apple Developer app and on the Apple Developer...

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Featured News Technology

Apple and Google collaborate on COVID-19 contact tracing technology

Thomas Ng

April 21, 2020

In the spirit of collaboration, Google and Apple, both technology companies, have announced a joint effort to enable the use of Bluetooth technology to help governments...

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Campaigns Featured News

Apple Airpods shut’s out the bustle with just a “snap” in latest ad

Eliza Jane

March 13, 2020

Apple Airpods latest advertisement with Flume will have you dancing through the day and night The Apple advertisement, titled "Snap," is a product demonstration. It...

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Advertising Featured News

Apple Lunar New Year ad focuses on single mother’s struggle

Nathaniel Mark

January 21, 2020January 21, 2020

Apple rings in Lunar New Year with professionally casted film starring Zhou Xun and directed by Theodore Melfi Apple continues its "shot on iPhone" advertising...

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Advertising Featured News

Snowbrawl film showcases iPhone 11

Thomas Ng

December 4, 2019December 9, 2019

Apple have released a film of a ‘Snowbrawl’ - a snowball fight - filmed on the iPhone 11 Pro to showcase the potential of the...

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News Technology

Apple to launch health Research app

Thomas Ng

November 15, 2019

Apple announced yesterday that they will be rolling out a Research app allowing consumers to contribute to health research in the US. The three studies,...

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Advertising Featured News

Apple ad features new iPhone 11 with stunning features

Nathaniel Mark

September 12, 2019March 16, 2023

Apple iPhone 11 features a stunning pro display, A13 Bionic, cutting-edge pro camera system and longest battery life ever in iPhone Apple has announced iPhone...

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Branding Featured Marketing News

Chris Thorne named new CMO at Beats by Dre

Anisha Kapoor

June 25, 2019June 25, 2019

Beats by Dre, the Apple-owned audio brand have selected Chris Thorne as its new Chief Marketing Officer. The appointment comes after a five month search...

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Industry Marketing Technology

Accenture Launches “Marketing Disrupted” Podcast Series

Anisha Kapoor

June 18, 2019

Seven-episode series is hosted by Accenture’s Brent Chaters and technology reporter Amber Mac Accenture has launched Marketing Disrupted, a seven-episode podcast series focusing on key...

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Branding News

Amazon now the world’s most valuable brand

Olivia Pearce

June 11, 2019August 30, 2019

Amazon has become the world's most valuable brand in 2019. Brand Z, the world’s largest brand equity base has announced that Amazon has finally beaten...