Apple Archives | World Branding Forum

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Apple rings in Lunar New Year with professionally casted film starring Zhou Xun and directed by Theodore Melfi Apple continues its "shot on iPhone" advertising...

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Advertising Featured News

Snowbrawl film showcases iPhone 11

Thomas Ng

December 4, 2019December 9, 2019

Apple have released a film of a ‘Snowbrawl’ - a snowball fight - filmed on the iPhone 11 Pro to showcase the potential of the...

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News Technology

Apple to launch health Research app

Thomas Ng

November 15, 2019

Apple announced yesterday that they will be rolling out a Research app allowing consumers to contribute to health research in the US. The three studies,...

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Advertising Featured News

Apple ad features new iPhone 11 with stunning features

Nathaniel Mark

September 12, 2019March 16, 2023

Apple iPhone 11 features a stunning pro display, A13 Bionic, cutting-edge pro camera system and longest battery life ever in iPhone Apple has announced iPhone...

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Branding Featured Marketing News

Chris Thorne named new CMO at Beats by Dre

Anisha Kapoor

June 25, 2019June 25, 2019

Beats by Dre, the Apple-owned audio brand have selected Chris Thorne as its new Chief Marketing Officer. The appointment comes after a five month search...

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Industry Marketing Technology

Accenture Launches “Marketing Disrupted” Podcast Series

Anisha Kapoor

June 18, 2019

Seven-episode series is hosted by Accenture’s Brent Chaters and technology reporter Amber Mac Accenture has launched Marketing Disrupted, a seven-episode podcast series focusing on key...

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Branding News

Amazon now the world’s most valuable brand

Olivia Pearce

June 11, 2019August 30, 2019

Amazon has become the world's most valuable brand in 2019. Brand Z, the world’s largest brand equity base has announced that Amazon has finally beaten...

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Moen Showers Add Voice Assistant Integration

Thomas Ng

January 7, 2019January 8, 2019

The digital shower by Moen now provides enhanced Amazon Alexa capabilities with Apple Homekit and Google Assistant compatibility. North American faucet brand, Moen, has expanded...

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Apple Adds Fresh Emoji Flavours to iPhone

Thomas Ng

October 3, 2018October 6, 2018

Apple is bringing over 70 new emoji to the iPhone, iPad, Apple Watch, and Mac, with additions across multiple categories for global appeal. Apple has...

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Branding Featured

iPhone Xs and iPhone Xs Max Bring The Best Displays to the iPhone

Thomas Ng

September 13, 2018September 25, 2018

Most advanced iPhone ever features a 5.8-Inch and 6.5-Inch All-screen design, with powerful A12 bionic chip and a breakthrough dual camera system Apple today announced...

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Advertising Industry

Cannes Lions Releases 2018 Global Creativity Report

Anisha Kapoor

August 24, 2018

Apple ranks in the Top 20 Clients for the first time by Cannes Lions The Cannes Lions International Festival of Creativity has released its annual...

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Industry Marketing

Baretz+Brunelle Adds Digital Marketing Pioneer Amy Hanan as Chief Digital Officer

Anisha Kapoor

August 1, 2018

New hire by Baretz+Brunelle offers digital marketing expertise to clients in law and financial services When Apple released its first-generation iPhone, a visionary marketing team...