American Red Cross Archives | World Branding Forum

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Kohl’s encourages customers to celebrate their everyday heroes — the family, friends, neighbours, and communities that make a difference in their lives all year round...

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Campaigns Featured News

Anheuser-Busch pauses beer production for California’s wildfire relief efforts

Eliza Jane

August 28, 2020June 13, 2023

Since the inception of the emergency drinking water programme in 1988, Anheuser-Busch and its wholesaler partners have provided more than 83 million cans of water...

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Campaigns Featured News

Anheuser-Busch supports the American Red Cross blood drive

Olivia Pearce

June 30, 2020June 13, 2023

Anheuser-Busch, sports partners unite to support American Red Cross blood drives across the country In the face of the COVID-19 pandemic, thousands of blood drives...

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Branding Featured News

Coca-Cola supports Red Cross and Red Crescent teams around the world

Olivia Pearce

May 12, 2020May 12, 2020

The Coca-Cola system and The Coca-Cola Foundation are pledging more than US$100 million/£81 million to support COVID-19 relief efforts around the world, channelling funds to...

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Campaigns Featured News

TikTok teams up with Tiana Kocher to benefit the Philippine Red Cross

Olivia Pearce

May 11, 2020

TikTok and Tiana Kocher's #DontTripChallenge campaign benefits Philippine Red Cross and The American Red Cross in the battle against COVID-19 Recording artist Tiana Kocher has...

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Featured General

Anheuser-Busch Doubles Emergency Relief Drinking Water Production

Olivia Pearce

September 13, 2018June 13, 2023

The Anheuser-Busch expansion will enable the brewer to more quickly distribute clean, safe drinking water to communities from coast to coast “For the last 30 years,...

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Campaigns Featured News

Herbalife Partners With American Red Cross On #MissingType Campaign

Olivia Pearce

June 13, 2018

Campaign by American Red Cross in partnership with Herbalife to increase awareness for much needed blood donations In its ongoing support of the American Red...