Alcohol Marketing Archives | World Branding Forum

February 5, 2019February 5, 2019

Jim Beam has introduced a global marketing push which celebrates its storied legacy of both making great whiskey and treating people right. Jim Beam has...

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Featured Marketing News

Appleton Boasts Special Nassau Valley Blend

Anisha Kapoor

November 9, 2018November 9, 2018

Featuring rums as old as 50 years, Appleton launches a new premium expression of a known cult classic with its limited-edition 30 Year Old. Appleton...

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Johnnie Walker Unveils Rare Midnight Blend

November 1, 2018November 1, 2018

Johnnie Walker has revealed its Master Blender’s Private Collection final edition. The 28 Year Old Midnight Blend is an after-dinner whisky. Johnnie Walker has created the...

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Featured Marketing News

Kilbeggan Raises Glass to Rare Small Batch Rye

October 19, 2018October 19, 2018

Double-distilled Ireland’s oldest licensed distillery, the new Kilbeggan Small Batch Rye pays tribute to the golden age of Irish whiskey. Kilbeggan has released a limited-edition...

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Hennessy Serves Master Blender’s Selection N°3

October 5, 2018October 5, 2018

Hennessy has added a third entry to its Master Blender’s series. The limited-edition cognac was crafted by Renaud Fillioux de Gironde. Hennessy has unveiled its...

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Empress 1908 Gin Calls the Shots with Smooth Reveal

June 9, 2017June 9, 2017

Victoria Distillers of British Columbia unveils mystery in the bottle with the release of its colour-changing indigo blue spirit, Empress 1908 Gin. Ahead of its United States...

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Smithworks Vodka Extends Pour into Tennessee

June 7, 2017June 7, 2017

Pernod Ricard USA brand, Smithworks, is set to launch in the home of country music alongside Blake Shelton, with its debut set in Nashville. With...

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Georgian Bay Spirit Co. Launches a New Smash

March 14, 2017March 14, 2017

April 24, 2017

Canadian Craft Distiller Launches Georgian Bay Vodka Smash Georgian Bay Spirit Co., creator of the award winning Georgian Bay Gin, Georgian Bay Vodka and the...

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Featured Marketing News

Guinness and Airbnb Launch Global St. Patrick’s Day Contest

Joshua Hughes

A lucky winner will be handed the keys to spend a 'Night at the Guinness Storehouse' available exclusively on Airbnb Ahead of St. Patrick's Day,...

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Design Marketing News

Johnnie Walker Releases Exclusive Blue Label for Chinese New Year