Alaska Airlines Archives | World Branding Forum

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Alaska Airlines becomes first airline to shift from single-use plastic to this more sustainable replacement Boxed Water Is Better – the most renewable packaged water...

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Campaigns Featured News

Alaska Airlines Goes Strawless in Partnership with Lonely Whale

Olivia Pearce

May 23, 2018

Continuing its commitment to sustainability, Alaska Airlines removes plastic straws and bottled beers, and refills plastic cups instead of replacing them Alaska Airlines and Lonely...

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Branding Featured News

Alaska Airlines Unveils New Uniform Collection by Luly Yang

Nathaniel Mark

January 19, 2018June 13, 2023

Luly Yang West Coast Designed Uniforms for Alaska Airlines to be Put to Use by Late 2019 Alaska Airlines and fashion designer, Luly Yang, debuted...

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Industry Public Relations

Alaska Airlines names Diana Birkett Rakow VP of external relations

Anisha Kapoor

September 11, 2017September 11, 2017

Alaska Airlines' board of directors has elected Diana Birkett Rakow Vice President of External Relations, leading the airline's government affairs, corporate communications and community relations...

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Featured Marketing News

British Airways Ropes in Alaska Airlines Partnership

Deborah Joy Peter

November 24, 2016November 24, 2016

The British Airways deal allows travellers to book flights to seven destinations across the West Coast of America and three in Hawaii. British Airways has...